words: T. Bird
The trenches are dug and the front lines are stacked as SNOWBOARDER Magazine’s 2013 Battle of the Brands is about to kick off. Fifteen of snowboarding’s biggest and most influential brands have provided us with their individually filmed and edited Superpark 17 edits and they’ll be going head-to-head against their opponents. Brackets were chosen at random and the stage is set for all-out war.
The brands participating in the 2013 BOTB are: Burton, Bataleon, CAPiTA, Never Summer, DC, Nitro, Giro, DAKINE, Mervin Manufacturing, Arbor, ThirtyTwo, Quiksilver, Ride, Volcom, and Airblaster. Beginning on Monday, June 17th, 2013 at 12 AM EST, these fifteen brands will fight to the finish in three day, bracket-style elimination rounds until a winner prevails at the end of the summer. With Facebook-integrated voting only on snowboardermag.com, our viewers will be able to vote for the video they like the best, however, voters will only be able to cast one ballot in each round, so they must choose wisely.
Each team will be using their social media outlets in order to reach out to you the viewer and earn your vote. Be sure to check back to snowboardermag.com on Monday, June 17th at midnight EST to watch the first round videos and cast your vote for the brand you want to see advance to the next round.