It’s challenging to fit someone’s inspiration into a single frame, but Mountain Dew has taken a unique approach to doing just that in their newest ad campaign, which features Danny Davis. “Portraits” is the latest part of Mountain Dew’s “This is How We Dew” campaign. For the commercial, Danny worked with the Mountain Dew to handpick all of the images that would populate the screen around him, each image representing a different interest of his.
Here’s the info direct from Mountain Dew.
MOUNTAIN DEW® LAUNCHES ‘PORTRAITS’ – A PICTURE IS WORTH A THOUSAND WORDS
PURCHASE, N.Y., August 1, 2013 – Mountain Dew today launched ‘Portraits.’ Featuring DEW family all-star Danny Davis, the visually arresting ad is a moving portrait that leverages trending technology to showcase some of the most unique and defining aspects of his life.
“Mountain Dew has always been a brand that celebrates individuals who identify their passions and pursues them unconditionally,” said Greg Lyons, Vice President of Marketing, Mountain Dew. “For our new ‘Portraits’ ad, we collaborated with Danny to create an epic visual representation of all the things that he is most passionate about, done in a totally groundbreaking way that only DEW could do.”
Mountain Dew enlisted the animation experts at Psyop to push the spots into the social media and digital age. Weaving in Danny’s personality, Psyop designed multiple looping content and complex visual effects to create a distinctly cohesive and dynamic scene while isolating each individual component to move at varying speeds.
It’s nearly impossible to catch all the unique elements of the ad during the first viewing so, fans can visit www.MountainDew.com/Portraits and delve deeper into the meaning of all the unique components of the ad. Footage taken from the various spots will also be available online as animated GIFs for fans to share through social networks.
The :30-second ‘Portraits’ ad is scheduled to launch on August 3 and will air on national network and cable television throughout the summer.
Join the conversation at #HowWeDew.