In snowboarding’s infancy a woman’s body type was never considered during board production, which resulted in women riding boards designed for men. Stiff board flexes and wide board widths made snowboarding for women a frustrating endeavor unless your name was Morgan Lafonte. However, this all changed in 1998 when K2 engineered the Luna. Today, K2 continues supplying women with what they need to rule the mountain. We caught up with Gretchen Bleiler to get her thoughts on K2’s support of women and some insight into her 2010/11 GB Pop, each individually signed by Gretchen herself.
“The GB Pop graphics are just straight up sassy and fun, I mean who doesn’t like lightning bolts and color fade?! It was really sweet working on this graphic with K2 and I sort of had an out of body experience while I was hand signing every single board! Having a signature model board is such an honor and I’m so proud to be working with a sponsor that has been so innovative in supporting women’s snowboarding from the beginning; K2’s Luna snowboard was the first women’s specific snowboard out there which just shows you the commitment!”