words: Mark Clavin
Disclaimer: Online Editor Mark Clavin was born and raised in the Cleveland area and likes to remind the SNOWBOARDER staff how great the city is any chance he gets.
Am I writing this to get clicks? You betcha. Am I also writing this because two of the most watched snowboarding Instagram edits of the year are now on Lebron’s Instagram page and I am a lifelong Cavaliers fan? Absolutely.
“Bryce Maximus getting in it on in Aspen for Spring Break!! I see u boy on them slopes 🏂 #JamesGang👑 #StriveForGreatness🚀”
With a racked up play count of 1.3 and 1.2 million views of Lebron James’ sons Bryce and Lebron Jr. respectively, your local hill hero’s season edit just got surpassed by about 1,298,641 clicks. “Like” it or not, that is some serious exposure.
On a larger scale, what does this mean for snowboarding? Could the exposure of Lebron’s 29.3 million followers bring more money into snowboarding than the cash that funneled into Cleveland bars the night the Cavaliers won the NBA Finals? Probably not, but it doesn’t hurt.
Think of untapped possibilities of having “King James” backing snowboarding. Nike might already be sitting at the dinner table with the family since their lifetime deal was signed over a year ago, but since Nike left snowboarding, companies should think about opening up two spots on their flow team for the rising James athletes. Brand loyalty from future NBA stars seems like a smart longevity play.
As Lebron’s sons progress in basketball, a snowboard boot deal wouldn’t be a bad idea either. It would be nearly impossible to roll their ankles. It would also just add insult to injury for their opponents as clips went viral of Bryce and Lebron Jr. juking out competitors in a Pat Moore Signature Boot, finally giving Vans some sweet revenge after getting laughed off basketball courts during pickup games for years. And who knows, if they decide to take their freakishly athletic DNA into another discipline, you might just have a 6’8″, 230 lbs. team rider that can not only quad cork, but have a stylish backside 360 complete with a slam dunk.
“Bronny at it too in Aspen for Spring Break! I see u boy, looking damn good these days!! 🏂. #JamesGang👑 #StriveForGreatness🚀.”
In all seriousness, the only thing that these videos really show is that Lebron James supports snowboarding, which is rad. And I say this as a completely biased Cleveland fan, all of snowboarding should most definitely return the favor and back the Cleveland Cavaliers in the NBA playoffs. It is the obvious choice. Nobody from the Celtics, Spurs, Jazz or Thunder have uploaded videos of their kids riding.
If you don’t agree with my logic, that is fine. Warriors blew a 3-1 lead, Steph Curry probably skis. Cleveland rocks.