"Parasitic music industry, as it destroys itself, we'll show them just what it's supposed to be. Music created from devotion, not ambition not for fame…."
Is it cliché to start this intro to the Dinosaurs Will Die film crew with those iconic words from NOFX's classic "Dinosaurs Will Die?" Maybe, but I'm doing it anyway, because if you substitute the word "music" for the word snowboarding, you get a pretty powerful message and one that DWD has been pushing pretty successfully over the last few years. Even though there were some technical difficulties with their entry into the Battle Of The Brands (their submission was too late for entry into BOTB), the video was one of the best received of the contest and if it's any indicator of what we are to expect from the full-length movie then we are all in for a treat. Sean Genovese has been running game both in front of and behind the camera all season and Matty Mo chased the snow and riders all winter to deliver what is sure to be one of the most anticipated shred films of the season. Dropping this weekend, the DWD movie is a must see for any serious shredder, and I caught up with the crew to pick their brains on just what to expect.
Name: Sean Genovese
Home Mountain: Mt. Seymour, BC…and the road
Brand Worked For: Dinosaurs Will Die Snowboards
Gear: 60D and a laptop
Video Resume: Think Thank flicks since day one and JB Deuce before that
Name: Mike Mo
Home Mountain: Brighton, UT
Brand Worked For: Dinosaurs Will Die Snowboards, Think Thank
Gear: Panasonic HPX 170, Century Xtreme Adaptor
Video Resume: "Right Brain Left Brain," "Ransack Rebellion," changethattape.com, Scott Stevens' Real Snow, DWD Team Video
So where did the idea to do a team movie come about from?
SG: It came from necessity. DWD is based on that.
MM: Geno had wanted to make one for a while, and this past year it came together.
Where did you guys travel to this winter?
SG: We made it happen in AK, Colorado, Utah, Washington, BC and Japan.
MM: SLC, Denver, Canada, but mostly Alaska.
What is your involvement with Think Thank?
SG: I've always been in there helpin' Jesse out with edits, and doing the side stuff with Pika to help keep it all rolling smoothly. Titling, music search, and licensing. It’s a big job if one person has to do it all, and it's and hard to focus if you’re trying to do something that involves some artistic direction and then you have to deal with finding a song, or negotiating for it.
MM: I have filmed for Think Thank for the past few years, shout out to Burtner.
How is filming for a brand movie different than filming for a video company movie?
SG: The nice thing was just not having anyone to have to answer to. We were the customer and we were making the product and we know what we want. No worrying about the amount of product placement one company or another was or wasn't getting in the vid and how they were going to feel about it. But on the other hand, we decided to do it the polar opposite and do no sponsors except Bent Metal for the video and with that freedom came the pressure of budgeting the entire video ourselves. It was worth it in the end, though.
MM: It was pretty much the same as before. I had already worked with everybody before, and my crew was pretty much my homeys from Alaska.
How important is music to the final product, are you the one choosing the music?
SG: Music is KEY. Yeah, I chose the music, but for pretty much every rider I ran it by them to make sure it was something that they were in to. I think you get a good feel for what everyone is like from their part this year. And because of that, the video on a whole really says what we're like as a crew. Everybody is an integral piece of the puzzle.
What films over the years have really stoked you out from an editor's perspective both snowboarding and non-snowboarding?
SG: Shit… um, "Young, Brown, Walsh" (Shorty’s snow team vid). "Drive" (OG Lamar team vid). "Simple Pleasures" ('cause it was one of my first vids). Same with "Easy Rider" (The snowboard vid. It was an early one that I loved). I think all of those are just because of nostalgia. They were from a time that I was just getting into it and the parts didn't have to be good, it was just awesome to see anything! Though I still watch all of those videos and think that they're amazing. Other than that, skate movies were always an influence. It's good to see something that is similar to what you’re doing, but you’re not in the bubble, so you can take it at face value and not be jaded by some bullshit rumor or whatnot that you might know about a person or company if you were privy to the scene in that industry.
MM: I like "Baker 3G" a lot.
Give us one good story from the road: A kick out, a freak out, a crazy way something went down, something to let the kids feel like they were out there with you guys.
SG: The kids have good stories. I was pretty much in a whirlwind the entire season. From one thing, to another to the next. Injuries always stand out unfortunately. I was hurt at the end of last season. It's the shot near the beginning of the teaser. Basically, I just came in too fast and got bucked weird. It happens, close calls like that are scary as hell! Going back and getting it after that is almost as scary, but it feels a lot better to walk away with the shot. One of the best trips was when a bunch of the crew was up in Vancouver. We hit the best week of the season at Seymour. Every photographer was out of town, and we had a week of sunshine and sunsets. It's turned into a week of straight video grinding! No filmers or photogs having to jockey for position.
MM: Myself, Scott Holland, and Hupp were helping Larson try and hit this ledge to fence spot in Alaska. It was right next to an apartment complex full of overly-concerned citizens who had nothing else to do but make sure we couldn't be there. It wasn’t even on the apartment property; just the landing was on a parking space that was closed for the winter. Anyways, we're hitting it and Larson was stalling on the fence and one time he went to stall and he ended up busting through the fence and we pretty much had no choice but to bolt with this old lady yelling at us from the window. I couldn’t believe what had just happened. The footage is pretty funny though.
What was the hardest thing about filming for this project?
SG: It wasn't too hard really. There are hangups with every project. The budget was small for this one, so that was probably the hardest thing, but we have a pretty tight crew so they understood and made it work. Or they hated every minute of it and haven't told me yet…that's a definite possibility! Ha!
MM: The hardest thing was probably just being with everybody for the whole year and trying not to get sick of each other.
How is it being the director but also having a part in the film. What kind of pressures does it put on you?
SG: The only pressure is the time that it takes to do both. Other than that, it's the best being able to be out there and knowing what it takes for all of these guys to do what they do. I can understand what it's like for them to be getting a certain shot in their part. And then when I'm having to cut shots or give a reason for using a certain shot, I'm able to justify it with them. I wouldn’t edit any of their parts differently than I would edit my own.
Will Big Mike have a part?
SG: Big's a busy guy! He got some shots in the Rat's section, but nothing like the Super Park clips that he stacked! That was fuckin' amazing! Straight talent right there!
MM: I sure hope so.
Ok here is the video nerd question. In this current "immediate media world" do you think there is still a future for snowboard films and what kinds of changes can be made to how things are done?
SG: Man, that's a difficult but VERY relevant question. I like to think that there is still room for films in today's world of instant gratification. What there isn't room for is everyone devaluing what they create. The producers face two problems, I think. They want to make some money, but they also want as many people to see the video as possible, and that pressure also comes from sponsors who want as many people to see their product. But, if I'm a customer and I'm buying a video and then it comes out for free on the internet or in a magazine a month or so later? No fuckin' way I'm going to waste my money buying that vid again. A year later? That's another story. But still, I think that by making something and not buckling to "Likes" and "Views," you will create something that is worth more and will withstand the test of time. The videos that are approached in the right way now will be the classics of tomorrow.
MM: There's definitely still a future. I think full parts should be paid for so at least it's on your iTunes and you can re-watch it. That way, it's not just lost on YouTube or at the bottom of some blog.
If you can sum up the new DWD movie in one sentence, what would it be?
SG: It's like a night of hard drinking. All the homeys are there. It's a great time. A bit of a blur. Over before you know it. You might even feel a bit hungover by the end of it, but you can’t wait to have another go at it!
When will the movie be available and how can kids get it?
SG: Get to your local DWD dealer this Saturday to see it! All the DWD dealers are doing in-store premieres. The videos are in transit so they should be there by Saturday. If not, they’ll be there shortly after. It will be available on www.thinkthank.com and www.kidsknowdist.com to order, and on iTunes in the month of October. We don't have an exact date for the iTunes release date yet, but we'll be getting the word out as soon as that is confirmed. Again… GET TO A DWD DEALER ON SATURDAY! Support your local shop! Check the dealer list on www.dinosaurswilldie.com and call 'em up for more details.