“If you’ve never heard of JD Dennis, Nick Wood, or Griffin Siebert, you’re not alone. Few have…yet. Had I asked the same question a year ago about the likes of Sage Kotsenburg, Tyler Flanagan, or Mark McMorris, you’d likely have drawn a similar blank. Such is the difference a year makes, and such is the draw of The Launch, an event catering specifically to riders on the rise.
Now in its third year as SNOWBOARDER’s proprietary proving ground, The Launch is rooted in the same ideals that have made Superpark so highly regarded: a select group of riders assemble to session an exclusive setup with the intention of redefining the boundaries of inbounds freestyle. The Launch differs from Superpark in that it is exclusively for those talented shreds who have, for the most part, been introduced to the slopes in a post-Y2K world. These grommets have spent the entirety of their time on snow with access to well-maintained parks and perfect pipes, with parents who know the name Shaun White as well as his Q Score, and an industry hungry to find and capitalize on the next big name.” – Pat Bridges
To read the rest of “The Launch 2010 presented by Rip Curl” article check out the September 2010 issue of SNOWBOARDER Magazine. Below are all the videos from This year’s Launch. Enjoy.
The Launch Day 1 Video
The Launch Day 2 Video
The Launch Day 3 Video
The Launch Day 4 Video
This content was pulled from SNOWBOARDER Magazine’s September 2010 issue is on newsstands now. Go to your local snowboard shop, bookstore, or download a copy today from Zinio.