WHAT: This Sunday (August 21) the world’s top female athletes in snowboarding and skateboarding will take over the heart of the famed Venice Beach Boardwalk to compete in front of thousands of fans! ASA Entertainment will be bringing 80,000 pounds of REAL snow beachside for the snowboard set-up & a unique custom-built skate course! Supergirl Pro Jam is second event of the 2011 Supergirl Jam series— the action sports industry’s largest all-female competition/lifestyle series and is designed to empower young women by celebrating their strength, creativity and intelligence. The event is free and open to the public. Also, free autograph sessions and athlete meet-and-greets after the contest.

WHERE: Windward Ave & Venice Beach, Los Angeles, CA 90291 (next to the basketball courts).

WHO: AVAILABLE FOR INTERVIEWS: Rick Bratman (CEO of ASA Entertainment). Biggest names in women’s snowboarding, like 2010 Champion Danyale Patterson (Anchorage, AK), two-time winner Laurie Currier (Wrightwood, CA), and last year’s runner-up Desiree Melancon (Riverside, CA). The star-studded field of skateboarders, like defending champ and X Games Gold Medalist Alexis Sablone (New York, NY), former Supergirl Jam champ Amy Caron (Huntington Beach, CA), and Brazil’s young star Jessica Florencio (Sao Paulo, BR).

VISUALS: Live Snow & Skate contest, SNOW on the BEACH, large crowds, the biggest names in women’s snowboarding & skateboarding (including recent former champs & X Games medalists), Venice Beach boardwalk.

About ASA Entertainment:
Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA’s events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, surfing and music, are broadcast domestically on eight networks (including CBS and Fox Sports Net), and distributed to more than 700 million HH globally via 30 international broadcast partners. ASA’s productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, The Supergirl Jam Series and the ASA Big-Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 17 years as a leader inaction sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content. For more information, visit ASAentertainment.com or ActionSportsTour.com.