AMP Energy Goes Big with Luke Mitrani

Mitrani Signs Sponsorship Deal with AMP Energy
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PURCHASE, N.Y., March 20, 2010 – AMP Energy today announced that Luke Mitrani will join its current roster of snowboarders – which is comprised of Kevin Pearce, Mason Aguirre, Keir Dillon and Hannah Teter – rounding out an extremely talented team.

“I’m really psyched about signing with AMP Energy,” said Mitrani.  “This has been a busy year for me and it’s not going to slow down any time soon. I’m stoked to have the support of AMP Energy, on and off the hill.  I am really happy to be on the Amp team with my Frends Mason and Kev; it is a cool partnership in many ways.”

Mitrani had a breakout year last season and has high expectations for 2010 and beyond. In 2009, Mitrani earned a multiple podium finishes including a second place finish at the New Zealand Open, a third place finish at the U.S. Open of Snowboarding and third place at The Intelligent Design in Park City, Utah.

From Mammoth, Calif. by way of Stratton, VT, Mitrani, 19, made history at the age of 12 when he became the youngest member of the U.S. Snowboarding Team.  He is the fourth member of the famed FRENDS snowboarding crew to ride with AMP Energy, joining Pearce, Aguirre and Dillon.

“We’re excited to have Luke join the AMP Energy family,” said Dave Mingey, vice president of marketing, AMP Energy. “Luke’s a genuine person with incredible athletic ability and is always ready for the next adventure. He embodies our message of “amping up” and making the most of every moment, and that makes him not only a great partner, but also someone you can’t help but cheer on. AMP Energy will be there to provide Luke with the fuel he needs for every situation.” Luke Mitrani is represented by Mosaic Sports Management.

To find out more information about Like Mitrani and AMP Energy log onto: www.ampenergy.com and www.youtube.com/ampenergy .

ABOUT AMP ENERGY

AMP Energy is the premier energy brand of Purchase, N.Y.-based Pepsi-Cola North America Beverages (PCNAB). With its energizing blend of B-vitamins and a specially formulated intense combination of taurine, ginseng, and guarana, AMP Energy provides the power needed to tackle everything in life, day or night. AMP Energy is dedicated to keeping its fans connected and on top of their game at all times, even more so now with an expanded lineup of offerings to stay focused and ready for whatever life offers. The newest additions to the AMP Energy lineup include AMP Energy Juice with 100% juice, AMP Energy Gum, and AMP Energy Sugar Free Lightning. For more information on AMP Energy and its sponsorships and promotions, please visit www.ampenergy.com.