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BURLINGTON, VT (August 19, 2014) Today anon. is proud to launch the brand’s most sophisticated product offering for winter 2015, including a progressive line of goggles and helmets, such as the M2, Mig and Nelson.  anon. has also expanded their collection of stylish, high-performance gear specifically designed for women, and is excited to introduce the inaugural WM1 goggle and Keira helmet. Also new for 2015, anon.’s completely redesigned website and iPhone app feature effortless navigation and custom digital tools for riders to experience the collection and define their own style statement

For goggles, anon.’s winter 2015 collection delivers progressive design concepts inspired by the most elite riders in the world. With bright colors guaranteed to stand out on the mountain, the fresh line of men’s M2 and M1 goggles feature Magna-Tech™, the benchmark for quick and accurate lens change-outs. New for 2015, the fastest lens swapping solution in winter sports evolves to include the WM1, a women’s-specific design featuring the same effortless self-aligning lens for the pinnacle in high-speed change-outs and style. Top style choices for ladies include the Australis Frame with Blue Cobalt Lens and the Royal Frame with Gold Chrome Lens.

As the industry leader in the quick lens change game, anon. also introduces MFI (Magnetic Facemask Integration), the future of integrated full-face protection. The Mig featuring MFI is the perfect solution for protecting your face and simplifying your headwear kit. It has four magnetic connection points that make sealing the facemask to your goggle a snap, and the reinforced perforated O2 vents keep riders fully covered and fog-free in any conditions.

anon.’s 2015 helmet line combines cutting-edge technology with versatility, style and comfort. The men’s Nelson helmet features the 360 BOA® fit system, delivering the best in customizable comfort without adding any bulk to your kit.  For 2015, anon. has also partnered with Fidlock® to include ultra-fast and secure magnetic SNAP buckles that make it even easier to get your helmet on and off – even if you’re wearing gloves. Look for it on the new women’s Kiera helmet in Razo, an ultra-lightweight, true women’s-specific design that boasts essential style and elite performance. Finally, as the culmination of the industry’s most elite goggles and helmets, anon.’s 2015 A2 Collection takes integration to an all-new level by pairing together optimal style, fit and airflow, such as the High Cascade Relapse goggle and the Raider helmet.

The complete winter collection can be found at the entirely revamped www.anonoptics.com. With a new menu for easy navigation, the fully responsive website looks great on any device. This year, the updated Style Dial app allows viewers to mix and match over 4,000 helmet and goggle colorway combinations. Also new for 2015, anon.’s redesigned iPhone app allows you to point your phone in any direction to see how conditions would look through different anon. lenses. The app also allows riders to upload photos to customize their home screen, keep tabs on favorite anon. team riders with the Live Team Journal feed, track days on-snow and share it with friends on Instagram or Facebook.

To shop the 2015 gear, keep up with the team and download the new anon. iPhone app, head to www.anonoptics.com.  To stay up on all the latest news from anon., follow twitter.com/anonoptics, Facebook.com/anonoptics, and anon_optics on Instagram.

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Founded by Burton Snowboards in 2001, anon. provides a full offering of goggles for optimal vision in every winter weather condition, in addition to high-performance helmets and premium beanies. From progressive design concepts to technical executions, anon. ensures that every product meets the demands of the top riders in the world while delivering an unparalleled experience and style statement. For more information on anon., stop by your local shop, a Burton flagship store or visit www.anonoptics.com.