July 7, 2014 – Denver, CO – APO is excited to announce they will be centralizing their US headquarters in Denver this month. The move reflects Snowide's commitment to the US market and allows the group to operate inside of a snowsports industry hotbed with APO continuing to offer a full range of skis, snowboards, and technical outerwear.
Cedric LeCordoch, APO's Global Marketing Manager stated, "Moving to Denver will create a synergy within the US market for APO as all our sales and marketing associates will be in one location. This move will also allow us to work closely with our US media partners to further enhance the APO brand image."
Denver's close proximity to numerous world-class ski resorts will be advantageous for APO, allowing for easy product testing and content generation. The group's US sales headquarters will be located in the Battery 621 building, which already houses several other action sports brands. The office will feature a full product showroom, allowing buyers to see the group's full product offers and developments. In addition, Big Fish Media Group will continue to handle all PR activity out of their Denver office.
"A US headquarters in Denver will make it possible for us to spend more time with our partners at Sales Guys Inc. where we will focus on creating strong relationships with our specialty retailers and buying groups," said APO's Director of Sales Yann Zaccaro.
APO's riders will now be able to visit the office en route to the mountains in one easy trip to the Mile High City. Olympic gold medalist Sage Kotsenburg, Sammy Carlson, Kai Mahler, Eero Niemela, and Spencer O'Brien are some of the APO athletes and product testers that will enjoy the close proximity to the heart of the Rocky Mountains.
APO was founded in 2003 by Régis Rolland, a snowboard pioneer who has embodied the spirit of board sports since 1984. APO has quickly established itself as a major player in the winter sports industry within the group Snowide*, developing innovative, creative, and progressive designs across its portfolio of winter sports products. In 2008, APO released its first ski collection, becoming the only snowboard brand to diversify into skiing. APO has continued to gain momentum by signing the international ski super-star Sammy Carlson, a five time X-Games medalist with his own line of skis. APO's pro team is further complimented by Olympic snowboard Slopestyle gold medalist Sage Kotsenburg. www.apo-snow.com