Burton TRON: Legacy Snowboard Boot in Stores Now
BURLINGTON, VT (November 11, 2010) Burton’s brand-new TRON: Legacy-themed snowboard boot is now hitting stores around the world. Inspired by Disney’s high-tech 3D adventure movie TRON: Legacy, the new boot is the result of a collaboration between Disney Consumer Products and Burton Snowboards.
The exclusive new TRON: Legacy model, part of the all-new Burton Raptor boot line, blends best-in-class tech with an aesthetic that mirrors the high-tech world of TRON. Inspired by the film’s strong graphic look and feel, the boot is made to look like something out of the future, but seen through the eyes of a snowboarder back in 1982 when the original TRON film was released. A holographic treatment on the upper boot brings the futuristic feel to life, backed by electric orange and aqua color blocking and linear detailing taken right from the images of TRON: Legacy. In addition, the boot features both Burton and TRON: Legacy branding on its exterior.
“I’ve always been a huge TRON fan since the original came out,” says Greg Dacyshyn, Chief Creative Officer of Burton Snowboards. “Working with Disney on the design of this boot was definitely a cool experience because the visual style, holograms and high-tech look of TRON really translated well into our snowboard boot design. The Raptor style is a sick new boot, and the TRON version brings it to the next level. Can’t wait to see these boots on the mountain, and of course we’re all amped to see the new flick.”
On the tech side of things, the all-new Raptor boot is the lightest weight Burton men’s boot ever created and features incredible comfort and lacing performance. Strategically placed power straps on the forefoot and upper cuff give riders the ability to fine-tune fit and comfort for fluid flex and added tweak. The TRON: Legacy model of the Burton Raptor snowboard boot is available in men’s sizes for $269.95.
For more info and/or availability of the TRON: Legacy boot or any other Burton products, head to your local snowboard shop, a Burton flagship store or burton.com. TRON: Legacy hits U.S. theaters on Dec. 17, 2010 in Disney Digital 3D™ and IMAX® 3D.
About TRON: Legacy
“TRON: Legacy” is a 3D high-tech adventure set in a digital world that’s unlike anything ever captured on the big screen. Sam Flynn (Garrett Hedlund), a rebellious 27-year-old, is haunted by the mysterious disappearance of his father Kevin Flynn (Oscar®- and Golden Globe®-winner Jeff Bridges), a man once known as the world’s leading video-game developer. When Sam investigates a strange signal sent from the old Flynn’s Arcade—a signal that could only come from his father—he finds himself pulled into a digital world where Kevin has been trapped for 20 years. With the help of the fearless warrior Quorra (Olivia Wilde), father and son embark on a life-or-death journey across a visually-stunning cyber universe—a universe created by Kevin himself that has become far more advanced with never-before-imagined vehicles, weapons, landscapes and a ruthless villain who will stop at nothing to prevent their escape. “TRON: Legacy” is directed by Joseph Kosinski and produced by Sean Bailey, Jeffrey Silver and Steven Lisberger. The story is by Edward Kitsis & Adam Horowitzand Brian Klugman & Lee Sternthal, and the screenplay is by Edward Kitsis & Adam Horowitz, based on characters created by Steven Lisberger and Bonnie MacBird. Presented in Disney Digital 3D™ and IMAX® 3D and scored by Grammy Award®–winning electronic music duo Daft Punk, “TRON: Legacy” hits theaters on December 17, 2010.
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.