Located at the crossroads where action sports, urban culture and an appreciation for the finer side of life collide, TheGoodLife! is a consortium of like-minded friends whose goal is to always “Make it Nice,” an ethos shared by Coal in their motto of “Necessities for fine living.” Together Coal and TheGoodLife! co-founder and photographer Craig Wetherby selected a diverse group of friends and family and produced a series of images and videos capturing the unique lifestyle of each individual. Although originally from parts far and wide, TheGoodLife! x Coal ambassadors each call New York City home, where they soak in every imaginable aspect of the city. Come join Coal in celebrating TheGoodLife!