VANCOUVER, BC February 18, 2013 – Endeavor Snowboards joined together with Ransom Holding Co. in a collaborative project to produce an original snowboard design that pays homage to the brands' Canadian heritage
The outcome was a board that was hand constructed of cutting edge engineering, materials and contemporary design that features a totem image from Ransom Holding Co. winter 2013 campaign photographed by Sneeze Magazine's Nic Fensom, a nod to the Canadian origin of both brands.
The design, engineering and construction, featuring exclusive pre-tensioned fiberglass, was done within Endeavor Snowboards' Archtype Lab in Vancouver, B.C.
After development of the project, a tightly knit crew from Ransom Holding and Endeavor Snowboards set out on an alpine expedition to test the snowboard during a 2 day stay in a remote cabin in Northern BC. The time within the mountains was spent discussing design, cooking, sledding into un-touched alpine zones in search of good snow.
A short film candidly documents the entire process from design to production through to snowboarding on the custom snowboards.
ABOUT ENDEAVOR SNOWBOARDS
Endeavor Snowboard Design is a Canadian snowboard company based in Vancouver, British Columbia. It was founded in 2002 by pro rider Max Jenke and Transworld Magazine staff photographer Scott Serfas with the mission of making the best snowboards in the world. For the past ten years, Endeavor has been dedicated to bringing art to snowboard design, working with top artists from all over the world. Snowboarders making snowboards for snowboarders.
Connect with Endeavor Snowboards:
Instagram / Twitter: @endeavorsnow
ABOUT RANSOM HOLDING CO.
Since its inception in 2002, Ransom has emerged as a leading name in contemporary men's fashion. What began as an exclusive Toronto boutique has transformed into a distinctly Canadian label, sold by some of the world's most influential purveyors of menswear.
Connect with Ransom Holding Co.