Salt Lake City, UT(December 9, 2013) – SheShreds.co announced today a retail partnership with dogfunk.com (snow, skate and lifestyle), boardco.com (wakeboard and wakesurf) and Backcountry (Adventure and Outdoor). The retail lines fulfill a disparate gap in the availability of female-centric action and adventure sports lines while recognizing the need for massive culture change in action sports and adventure activities.
Gina Duffy, Founder of SheShreds.co is leading the culture shift speaking, “Shred On Sisters, Shred On,” and empowering female shredders to kick some ass, no matter what people tell you. This unique editorial approach, merged with the message of empowerment has been key in establishing partnerships with niche retailers. Female ‘shredders’ can expect hot threads, boards and gear handpicked for them by experienced female athletes with an emphasis on fashion and functionality.
“SheShreds is an impassioned voice speaking to women and girls, which is exactly what we need in action sports right now,” states Mitch Mann, Vice President of BoardCo Inc. who is 100% on board with providing solutions to female athletes. “Catering to the needs and desires of female riders (and non-riders) is something we haven’t done a very good job at and SheShreds is committed to changing that.”
Dogfunk.com’s Affiliate Program Manager Jordan Christensen is stoked to work with SheShreds as they are a “natural fit for Dogfunk.com and Backcountry with shared values and passion for the outdoors and the action sports industries.” Christensen states “We look forward to a long relationship with Gina and SheShreds.co as we work together to promote, encourage, and supply top-of-the-line gear to female athletes.”
“Each of these companies are savvy, large scale operations that embrace and welcome affiliate partners with structured programs,” explains Duffy. “They made our partnership a priority in order to kickstart the specialized support we need to curate collections that are function and fashion focused in snow, wake, skate, adventure, and beyond.”
Visitors to www.sheshreds.co can expect to find a fresh shopping experience showcasing SheShreds signature line and carefully curated collections available through their partners focused on fashion and function. News, events, and featured athletes are also available to drive the mission forward and inspire activation.
SheShreds, a Northern Utah-based action and adventure retail company, speaks an audacious message to adventurous women and girls across the nation, who disregard what someone “told you, you could or could not do. Shred on Sisters. Shred on.” Founded in 2013, SheShreds provides a robust line of “built-for-female” gear, including clothing and equipment, and a powerful message. SheShreds founder, Gina Duffy, was part of the international team that brought the first Moncler to Aspen, CO, possesses 15 years in lifestyle and hospitality marketing, and has wicked talent for fashion design and styling. She has over 10 years of action and adventure sports background including coaching wakeboard/wake surf, and riding boards that range in style from mountain top to valley lake.