APO announced the launch of its new mobile game application SummitX APO Snow Challenge, embracing the experience from the original SummitX developed by Free Range Games and the success of APO Snow. The application is the ultimate snowboarding multiplayer game where users can compete against each other as well as pros including snowboarder and Olympics slopestyle gold medalist Sage Kotsenburg, and 2 time world snowboarding champion Spencer O'Brien.
> 2012 saw a step change in the business with the launch APO Snow, a snowboarding game app for smartphones and tablets. The application has been a natural evolution and an innovative way to promote the APO team and products. It was well received within the industry and won an award at the recent Sports Industry ISPO event in 2014.
> In 2013, Pringles teamed up with APO Snow: the application is free with the purchase of a can of Pringles until 08/31/2014 in 28 Pan-European countries.. The application was a success with up to 20,000 downloads per week.
> Now with millions of users to date, APO launches its latest game featuring Sage Kotsenburg along with six of his APO teammates 'SummitX 2'.
"Following the success of the APO Snow game, the collaboration with Pringles along with the response and feedback from the public, SummitX APO Snow Challenge is a natural progression for both APO and the Snowide Group. We have seen that the games success has re-enforced our belief and provides an excellent platform on which to communicate with our audience in a unique way and enables us to promote our athletes, our product and our environment. Having our resort partners plus the additional complimentary brands within the game bring richness and appeal