Jones to be honored on Thursday with other 'Champions of Change' for his environmental work with Protect Our Winters
and fight for climate change awareness among the winter sports community
Montreal, Canada (April 10, 2013) – O'Neill, the original surf, snow and youth lifestyle brand for more than 60 years, is proud to announce that team rider, snowboard legend, filmmaker and environmental activist, Jeremy Jones, will visit the White House this Thursday afternoon as a 'Champion of Change' for his tireless work as founder of Protect Our Winters (POW) and advocacy on behalf of the winter sports community.
Jones is among 12 citizens, businesses, and community leaders whom the White House will honor for working to prepare their communities for the consequences of climate change. Along with Jones, these individuals are leaders and innovators working to prepare for increasingly extreme weather and other costly climate-related impacts. President Barack Obama, Nancy Sutley, Chair of the White House Council on Environmental Quality, and others will honor them during a ceremony.
"When Protect Our Winters was started, we wanted to get the organization in front of important lawmakers and influencers who had a real impact on change, so it's great to see our message is getting through," said Jones. "We're glad that President Obama and other leaders are recognizing the real threat of climate change and bringing together other activists who are working to make a difference in their communities."
POW Executive Director Chris Steinkamp will join Jones at the reception, which starts at 12:30 pm EST and can be streamed live at www.whitehouse.gov/live
In the fall of 2011, Jones visited Washington, D.C. to meet with lawmakers about POW and his concerns about the impact of climate change on mountain communities throughout the U.S., including Jones' home of Lake Tahoe.
“This is such a great honor for Jeremy to be recognized for all the great work he's done on behalf of Protect Our Winters and bringing people together for a cause that he's really passionate about,” said O'Neill Snow's Juliet Korver. “We're happy to support POW through his signature apparel line with O'Neill, and we'll continue to work with Jeremy to create the most sustainable outerwear on the market."
Jones helps provide design input to his signature O'Neill jackets and pants, which are all made from environmentally friendly materials and help benefit POW with each sale.
The Champions of Change program was created as a part of President Obama's Winning the Future initiative. Each week, the White House features a group of Americans – individuals, businesses and organizations – who are doing extraordinary things to empower and inspire members of their communities.
O'Neill, the original California surf, snow and youth lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world's first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.
While many things have changed since those humble beginnings, Jack's initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O'Neill's core values – innovation in style and technology – have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle. From the first ever neoprene wetsuit and surf leash, to the world's first stitchless boardshorts and range of groundbreaking wearable electronics, O'Neill's progressive spirit will always drive the company forward. For more information, please visit www.oneill.com.