LAST CHANCE QUALIFIERS TO BE HELD AT WINTER DEW TOUR’S TOYOTA CHAMPIONSHIP, FEB. 10-13

100 Additional Athletes Invited to Compete at Snowbasin Resort

Burr Ridge, Ill. – February 2, 2011 – The Winter Dew Tour today announced that Snowbasin, a Sun Valley Resort, in Ogden, Utah, will hold the first Last Chance Qualifiers (LCQ) in Winter Dew Tour history at next week’s Toyota Championship, February 10-13. Continuing to be a leader in action sports, the Winter Dew Tour will invite an additional 100 athletes to compete in this coveted competition providing further opportunity for new, up-and-coming talent to perform on an international platform.  The athletes chosen to participate in the LCQ’s will be based on the open qualifier rankings coming out of the Nike 6.0 Open that was held earlier in the season at Breckenridge Ski Resort.

The top 15 men and 7 women per Dew Cup discipline along with available wildcard spots will be advanced into this unique event based on the Open Qualifier rankings from the Nike 6.0 Open.  From the LCQ’s 5 men and 3 women will advance onto prelims. In addition, through the support of Paul Mitchell, there will be expanded women’s freeski slopestyle and superpipe competitions in Snowbasin.

Boasting the largest media platform in all of winter action sports, all three stops of the Winter Dew Tour will be televised Live on NBC with additional broadcasts on USA Network, MTV2 and Universal HD. In addition, it’s simulcast on Verizon V CAST and around the world on Eurosport 2 and Fox Sports Australia.

The complete 2010-11 Winter Dew Tour schedule is as follows:

DateLocation

Dec. 16-19        Breckenridge Ski Resort – Breckenridge, Colo.

Jan. 20-23         Killington Resort – Killington, Vt.

Feb. 10-13        Snowbasin Resort – Ogden, Utah – Toyota Championship

In its third season, the top athletes in the world will take part in the 2010-11 Winter Dew Tour, all competing for the highly coveted Dew Cup that will be awarded at the Toyota Championship at Snowbasin Resort in Ogden, Utah. The 2009-10 Dew Cup champions include Andreas Hatveit (Freeski Slopestyle), Jossi Wells(Freeski Superpipe), Jamie Anderson (Women’s Snowboard Slopestyle), Sage Kotsenburg (Men’s Snowboard Slopestyle), Kaitlyn Farrington (Women’s Snowboard Superpipe), JJ Thomas (Men’s Snowboard Superpipe).

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Winter Dew Tour

The Winter Dew Tour consists of three major, multi-sport events spanning across the country, with a cumulative points system, and a $1.5 million competitive purse.  Each event features snowboard (superpipe and slopestyle) and freeskiing (superpipe and slopestyle). At season’s end, the overall point’s leaders are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Winter Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA.  The Winter Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia and Extreme Channel. Current Winter Dew Tour partners include Mountain Dew, Toyota, Nike 6.0, Verizon, MATADOR by Jack Links, Power Bar, Paul Mitchell, Ball Park and National Guard. More information can be found at www.Allisports.com <http://www.Allisports.com> .

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes: the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship, King of Wake series, and the Gatorade Free Flow Tour. Alli Productions, which creates original content, produces and presents content with partners and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.Allisports.com <http://www.Allisports.com> .
NBC Universal

NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.



MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, LOGO, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.