linn haug

WHERE: Davos, Switzerland
WHEN:January 2 – 8, 2011
WHAT: MEN – Halfpipe 6Star, Slopestyle 6Star
WOMEN – Halfpipe 6Star, Slopestyle 6Star

Davos, Switzerland. 3 January 2011 – The O’Neill Evolution 2011 got underway today beneath clear blue skies as the women took to the air in the 6Star Halfpipe qualifications, here at the base of the Jackobshorn.
With only eight of the 29 riders going through to the semifinal stages, competition was fierce – much to the delight of the crowds gathered at the bottom of the pipe.

However it was 20 year old Norwegian Linn Haug who went through top with a score of 92.17 from her first run, which included an impressive McTwist.

Not far behind her were the three French girls, Clémence Grimal, Anne-Sophie Pellissier, whose second run saw her pull off a BS 540, FS 540, BS Air, Air to Fakie and Cab 540, and then Thovex Mirabelle.
The impressive showing builds much anticipation for the finals on January 7th where riders including last year’s winner Ursina Haller as well as American Olympic Halfpipe 2002 gold medalist Kelly Clark will be among those to watch.

Tomorrow at this O’Neill 6Star Swatch TTR World Snowboard Tour event, the women will take to the Slopestyle to qualify for the semi-finals on a course that Slopestyle designer and head shaper Max Henault says will suits all styles of riding:
“In addition to the big jump, we added a 12 meter long jump on the right hand side,” said Max. “The way it’s been shaped makes it perfect to try different tricks. I think in the qualifications we will see a lot of people hit this jump, but by the semi finals most of the girls will be going off the big jump,” he said.
“I’ve been watching the training and already Jamie Anderson is doing a 720 off the big jump and a lot of girls are spinning 360s of the big jump as they get used to it,” said Max. “We also saw Celia Miller trying for a BS Rodeo 7 off the smaller jump. So it’s going to be interesting,” he said.

After 4 days of shaping Max says the course should offer a new level of riding to the O’Neill Evolution: “We went for a fun set-up that riders can enjoy riding and trying new tricks,” he said. “It’s safe so they can push their riding. At the bottom we went for as much variation as possible to bring a good show to everyone involved.”
The women’s 6Star Slopestyle qualifications are on tomorrow, January 4th, at 1.30pm

RESULTS: HALFPIPE QUALIFICATION WOMEN
1. Linn Haug. NOR 92.17
2. Clémence Grimal, FRA 88.33
3. Anne-Sophie Pellissier FRA 86.00
4. Mirabelle Thovex, FRA 80.83
5. Elena Könz, SUI 79.00
6. Akiko Miwa, JPN 75.17
7. Helen Nadig, SUI 71.67
8. Silje Norendal, NOR 70.50

PRESS MATERIAL
All high res photos, videos and press releases can be downloaded at:
press.oneill.com
Username: oneillpress
Password: press

WATCH THE O’NEILL EVOLUTION FINALS LIVE at www.oneill.com/live
Follow the blogs of O’Neill team riders Fredrik Evensen and Nadja Purtschert during the O’Neill Evolution at www.oneill.com/evolution

SCHEDULE
Sun 02 Jan:Training
Mon 03 Jan:Training. HP Qualification women
Tues 04 Jan:Training. SS Qualification women
Wed 05 Jan:HP Qualification men. HP SEMI FINALS women
Thurs 06 Jan:SS Qualification men
Fri 07 Jan:Halfpipe FINALS.
Sat 08 Jan: Slopestyle FINALS


FACTS & FIGURES

Dates: 02 – 08 January 2010
Location: Bolgen, Jakobshorn, Davos, Switzerland
Rating: 6Star Swatch TTR World Snowboard Tour
Prizemoney: US$ 125.000
Formats: Men 6Star Halfpipe & 6Star Slopestyle
Women 6Star Halfpipe & 6Star Slopestyle
Riders:Open qualifications with 120 spots max per contest
Eco Partners:Protect Our Winters, Summit Foundation

ADDITIONAL INFORMATION
Visit www.oneill.com/evolution for the daily highlight shows and news.

Event videos are available for editorial usage. Embed codes will be distributed in separate mails and as soon as they are available.

All information about Davos and the area can be found on www.davosklosters.ch.

PRESS CONTACTS

O’Neill EuropePR Switzerland: FAF AG
Lara Ellsworth-JonesMaurus Strobel
e: press@oneill.come: media@fafag.ch
p: +31 71 56 00 800p: +41 (0)43 444 7 448

O’Neill SwitzerlandInternational TV Distribution
Claudio CurigerQuattro Media
e: claudio.curiger@sportbrands.che: media@4msports.com
p: +41 55 418 40 56p: +49 8093 572 20

ABOUT O’NEILL
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop soon after.

While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s set of core values – innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first neoprene surf wetsuit and board leash, to the world’s first stitchless board shorts and range of groundbreaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forwards.

Today, O’Neill can be found the world over. In touch with its rich heritage and the universal appeal of board riding culture, O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on a unique half-century of history as the First Name in the Water.

ABOUT SWATCH
Swatch, founded in 1983 by Nicolas G. Hayek and under the presidency today of Arlette-Elsa Emch, is a leading Swiss watch and jewelry maker and one of the world’s most fashionable brands. Swatch is a member of the international Swatch Group of Biel/Bienne, Switzerland. The brand has been closely associated for many years with trendy lifestyle and popular sports, through its role as Official Timekeeper at competitive events, the introduction and development of Swatch Pro Teams, and through innovative products like the Swatch Snowpass System, a built-in access technology allowing Swatch watches to serve as ski passes at over 600 winter sports destinations around the world.

ABOUT TTR PRO SNOWBOARDING
Founded by Terje Haakonsen and industry innovators in 2002, TTR (Ticket To Ride) PRO SNOWBOARDING, is a non-profit, rider-driven organization. The TTR owns and operates the Swatch TTR World Snowboard Tour and the Swatch TTR World Ranking List and it strives to create the highest quality competitive snowboard environment in the world using authenticity, accessibility and innovation as guiding principles. TTR has developed the Swatch TTR World Tour into the most exposed snowboard tour worldwide featuring a 10-month season filled with hundreds of grass roots and major independent freestyle snowboarding events. Events are rated on a 1-through-6Star system, where all competing athletes earn TTR world ranking points based on the star level of each event; a 6Star event holds the highest allocation of ranking points. The top male and female riders are crowned TTR World Snowboard Tour Champion at the last 6Star event of the season – the Burton US Open. For more information, visit www.ttrworldtour.com