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LOON MOUNTAIN RESORT AND RED BULL PARTNER TO HOST ‘STREET CRED’ AN INNOVATIVE EVENT WHERE STREET MEETS SNOW

LINCOLN, NH  (April 1, 2014) – Thanks to generous support from Red Bull, Loon Mountain Resort will host Street Cred on April 13, an innovative event in which snowboarders will push the bounds of creativity on never-before-built, urban-style features.

Backed by Red Bull and designed and built by Loon’s own terrain park staff, the Street Cred course will challenge riders with urban elements rarely seen in everyday terrain parks. Competitors Riders will encounter a mix of concrete ledges, chain link, freshly-welded rails, wall rides, and the infamous swinging gate.

“The features are very different from what you’d see normally,” said Brian Norton, Loon Mountain’s terrain park manager. “It’s pretty street-oriented; it’s literally like a skateboard contest, but we’re snowboarding. It’s very unique.”

A total of $2,000 in cash will be up for grabs during the event. While $500 will be awarded to the best overall rider, judges will also hand out $1,500 in pocket cash to riders who demonstrate progressive tricks on the equally progressive features.

“Everyone’s involved, and it’s not just the three best kids that are winning,” Norton said. “Everyone has a chance to win something, and everyone has that excitement from start to finish.”

This spectator-friendly event will be enhanced by on-snow vendors serving street food such as corn dogs, fried dough, and French fries. The contest itself will take place on the Little Sister trail within easy walking distance of the Octagon Base Lodge, promising a fun end-of-season contest for competitors and spectators alike.

Sponsors for Street Cred include Red Bull, 47 Brand, Oakley, Volcom, Ass Industries and Snowboarder Magazine.

For more information about Street Cred, check out the Street Cred event Facebook page.

About Loon Mountain – Loon Mountain, located in the heart of New Hampshire’s White Mountains just two hours north of Boston, offers the most accessible big mountain skiing in the East:  2,100 feet of vertical,  a variety of terrain across three peaks, a full progression of award-winning terrain parks, and New Hampshire’s only superpipe.  Loon operates within the White Mountain National Forest in partnership with the USDA-Forest Service and is consistently rated as one of the most-accessible resorts in New England by readers of SKI Magazine. Follow:  loonmtn.com, facebook.com/loonmtn and @loonmtn on Twitter.