HOOD RIVER, Ore. (November 23, 2009) – DAKINE, the leader in action sports accessories, has added new bands and music to the DK MUSIC section of its website, www.dakine.com/music. Music fans can listen to streaming music via the stand-alone player on the site, watch videos, learn of festival sponsorships and more by clicking on the DK MUSIC icon on the website. Take DK MUSIC to-go with media-rich enabled phones on the mobile site, www.dakine.com/mobile.
The newly added artists and bands to DK MUSIC include: Alberta Cross, The Flaming Lips, Hurricane Bells, Jason Lytle, Julian Plenti – alter ego of Paul Banks, the lead singer of Interpol, The Longcut, and Monsters of Folk – a special project featuring Jim James, the lead singer of My Morning Jacket and Conor Oberst, the lead singer of Bright Eyes. Music and videos have been updated for all bands on DK MUSIC including: Amy Millan, Bloc Party, Death Cab For Cutie, Modest Mouse, Muse, Snow Patrol, The Twilight Sad, West Indian Girl and Young Galaxy.
Site visitors can also download free music from DAKINE's complete roster of sponsored bands while checking out the latest band information, photos, and album covers along with links to official band and album purchase websites. Information on tour schedules and album releases, as well as collateral from the latest music-inspired ad campaign from DAKINE, are also available.
DK MUSIC is updated continuously throughout the year as part of an ongoing effort by DAKINE to support and showcase the work of musicians from around the world. DAKINE provides all DK MUSIC-sponsored musicians the necessary packs, bags and travel gear needed for life on the road.
Users can also connect with DAKINE and receive exclusive DK MUSIC updates and giveaway opportunities via Facebook and Twitter. Download the DAKINE application available free on the iPhone App Store.
Backed by a pro team roster that includes some of the world’s top action sports athletes, DAKINE has been an industry leader in action sports accessories for over thirty years. Founded in Hawaii and based in Hood River, Oregon, DAKINE offers a complete range of innovative products, including sport-specific to street-savvy backpacks, bags, travel gear and accessories. To see the full line of DAKINE products, log on to www.dakine.com.