NICHE SNOWBOARDS WELCOMES PRO SNOWBOARDER JOHNNY MILLER TO THE TEAM
Salt Lake City, UT, USA –September 12, 2012– Professional snowboarder, Johnny Miller, who recently appeared in the latest Videograss production, The Darkside, signed with Salt Lake City based company, Niche Snowboards, to lead their team and promote their environmentally friendly, and industry acclaimed snowboards.
“We are stoked to welcome Johnny as the newest member of the Niche family,” states Niche team manager Marty Siller, “I have always been a big fan of his riding and of him as a person. We look forward to big things for both Johnny and Niche.”
Miller, 25, of Lake Arrowhead, California has filmed with the Videograss crew since the release of their 2011 film, Shoot the Moon. Prior to that, Miller launched his career filming with the Think Thank crew. Miller’s other sponsors include Airblaster, Thirty Two Boots & Outerwear, Bear Mountain Resort and Active Ride Shop.
“I’m proud to officially be part of the Niche family,” Miller stated “I‘m very excited to be riding high quality snowboards made in an organic, non-toxic fashion.”
Bear Mountain will be home for Miller this upcoming season, however he is no stranger to Utah’s Wasatch Mountains and Niche’s Salt Lake City base. “Not only is Johnny a standout rider with a distinctive style, but he truly makes an impression as an individual rider in a sea of compromises,” says VP of Sales and Marketing Tim MacKenzie. “We think Johnny is the perfect representative for our brand and values.” For more information on Johnny Miller and Niche Snowboards check out the new website: www.nichesnowboards.com
# # #
About Niche Snowboards
Niche is rider-owned and operated in Salt Lake City, Utah. Their snowboards are designed and tested locally
in Salt Lake City and produced in Austria by industry renowned factory, GST. Niche strives to be at the
forefront of innovation, and is focused on making the highest quality snowboards on the market, while having
the smallest ecological footprint. Niche Snowboards are lighter, snappier and more durable than snowboards