Park City Mountain Resort and Neff Headwear Announce Partnership on Exclusive Neff Land Terrain Park
· Breaking new ground in action sports, Neff Land combines Park City Mountain Resort's renowned park features with Neff's creative style and design
· Neff Land is newest addition to Park City Mountain Resort's award-winning "I Ride Park City" park and pipe scene
· Neff Land will open for 2012-2013 season
Park City, Utah (May 3, 2012) – Park City Mountain Resort, with its top-ranked parks and pipe, and Neff Headwear, a leader in the active lifestyle accessory and apparel market, today announced a joint venture combining Neff's dynamic action sports brand with Park City Mountain Resort's innovative terrain parks. The resulting collaboration, Neff Land, will open in 2012-2013 as Park City Mountain Resort's newest park.
Neff Land will boast the features and commitment to progression that park riders have come to expect of Park City Mountain Resort with a creative style and atmosphere that could only come from the minds of the Neff design team.
"I couldn't be more excited to incorporate Neff's style and creativity into our own terrain park features," said Jeremy Cooper, Park City Mountain Resort's terrain park manager. "We always look to push the envelope of park progression, and our collaboration with Neff is that next step."
"It's a dream come true," said Shaun Neff, CEO of Neff Headwear. "Ten years ago I gave the first Neff beanies away to the top snow athletes in the world at Park City Mountain Resort. Now to have the opportunity to custom design a one-of-a-kind shred park at that very same mountain where it all started for Neff is truly an honor. Never have a brand and a resort come together to create a park experience like Neff Land. I can't wait to reveal it this winter."
Neff Land will inhabit the area known previously as The Ridge Terrain Park and joins 3 Kings Park, King's Crown Park and the Eagle Superpipe in composing the Resort's "I Ride Park City" park and pipe scene, consistently ranked among the best in North America.
About "I Ride Park City"
"I Ride Park City," Park City Mountain Resort's action sports brand, is consistently named among the top terrain parks in the country. Park City Mountain Resort is located in the heart of Park City, Utah and is only a 35-minute drive from the Salt Lake City International Airport. For more information, visit www.irideparkcity.tv.
Launched in 2002 by Shaun Neff in Southern California, Neff Headwear was the first authentic core snow and skate headwear company in the world. Today, Neff is supported by some of the biggest active sports athletes in the world as well as key personalities across the globe. Neff is currently located in Camarillo, California and is sold in major sports retail stores around the world. Neff is all about having fun and bringing new vibes to the world. We are like a gumball machine; spitting out endless flavors for the world to consume. For more information, visit www.neffheadwear.com.