SLOPE STARS CALL ON FANS TO TAKE A STAND AGAINST HUNGER AT RELENTLESS FREEZE FESTIVAL
25 October 2010: This year top riders hitting the slopes at Relentless Freeze festival are asking festival goers to say Bollocks to Poverty by putting hunger back in the headlines with ActionAid. It's outrageous that one billion people are hungry and the Freeze crowd can help out by making hunger front page news.
Slope stars already on board are UK's number one Freestyle skier, 15 year old Katie Summerhayes, and the newest slope superstar Gus Kenworthy, starring in Matchstick Productions' latest film, The Way I See It. Guy says: "It’s horrifying to think that despite the fact that there’s enough food and water to feed the people of the world three times over, 1 billion people still go hungry every single day. Do something about it and head over to the ActionAid tent at the Freeze and get involved!”
ActionAid wants all Freeze festival goers to put themselves on the cover of their specially created magazine NMH (No More Hunger) and pose for a photo with hunger-busting headlines. They are asking people to dress up, strike a rock star pose, and help get hunger back in the headlines by demanding a HungerFREE world.
ActionAid is returning to Freeze for the second year running with a cosy tent next to the Après Ski Bar with comfy seating, giant games, table football and a friendly crew, who keep everyone smiling all weekend.