RIDE Shakedown; Canada's hottest snowboarding event

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Canada’s hottest snowboarding event

RIDE Shakedown: 40 pro riders, $35 000 in prizes and a show that’ll blow you away!

Seattle this weekend, Mont Saint-Sauveur on April 2nd and 3rd

Montreal, March 9, 2010 – More than 40 internationally acclaimed pro riders. Snow, jumps, rails and this year, not one but two RIDE Shakedown events! The first RIDE Shakedown on American soil is set to kick off this Friday, while at Mont Saint-Sauveur, preparation is underway for the 9th edition of Canada’s top snowboarding event, which will take place on April 2 and 3, 2010. Many of the world’s best riders will go head to head during this one-of-a-kind competition that also promises to deliver outstanding entertainment to snowboarding fans!

RIDE Shakedown’s reputation at Mont Saint-Sauveur is now a given. For the 9th year, it will bring together the cream of the crop, with riders vying for a purse totalling $35,000. Open to amateurs and pros, the event is expected to attract a crowd of 10,000 spectators for this fantastic thrill fest.

Riders greatly appreciate the competition’s unique format, which requires them to master two different disciplines: they must perform a Big Air jump, before displaying their skill on the rail. But remember, the rail will only be unveiled on the first day of competition. Riders have little time to prepare and adjust their strategies accordingly. Want a clue about this year’s structure? Expect innovation like never before and high-altitude performances!

“Riders have minimal restrictions and the result is a laid-back, festive, yet highly competitive atmosphere. Riders and spectators alike find their due,” explained Patryck Bernier, Dizzle Entertainment co-founder and organizer of the RIDE Shakedown. Proud of hosting the first-ever edition on the West Coast, Bernier added: “We want to share the RIDE Shakedown passion with as many people as possible.” It should come as no surprise that Bernier is looking to gain a foothold in Europe in 2011.

On April 2,2010, 80 amateur riders will be looking to scoop up one of three passes that will let them compete in the pro category the following day. For the second year in a row, women haven’t been left out of Canada’s most popular snowboarding event. Two of the 20 registered female amateurs will try to carve out a place for themselves during Friday night’s Coors Light Rail Jam, an event that also has a men’s category.

Two-time champion Seb Toutant will defend his title

Considered the next Shaun White of the Big Air, Seb Toutant is the name to watch for at Mont Saint-Sauveur. Winner of both the amateur and professional titles at the 2006 RIDE Shakedown and champion of the 2009 edition, Toutant will be defending his title. The 17-year-old native of L’Assomption is the only two-time champion of Mont Saint-Sauveur’s top-rated event.

Seb Toutant has his work cut out for him since he’ll be going up against U.S. competitors Darrell Mathes and Bode Merrill, two well-known snowboarding personalities who appear in many films and magazines, as well as the winners of previous RIDE Shakedown editions, Alberta native Dustin Craven (2007) and Quebec-born Charles Reid (2008).

Alex Cantin of Quebec (member of the Rookie PRO Ride Snowboards team), Americans Eric Willet (silver medalist at the 2010 X-Games 2010 – slopestyle), Sage Kotsenberg (champion of the 2010 Dew Cup) and Chas Guldemond (bronze medalist at the 2010 X-Games – slopestyle and winner of the 2009 Burton Global Series) will also be among the competitors fighting for the title.

As for the female athletes, will the 2009 champion Hana Beaman of the U.S. come out on top for the second consecutive year or will the 2010 edition crown a new winner? One thing is certain: the American Jamie Anderson, gold medalist at the 2008 X-Games (slopestyle) and winner of the 2010 Dew Cup, will be a force to be reckoned with at this competition.
List PRO RIDERS_RIDE SKDW CAN 2010_9 mars
The American RIDE Shakedown live on the Web

Before Mont Saint-Sauveur comes the first American RIDE Shakedown at the Summit at Snoqualmie in Seattle. If you don’t want to miss any of the action on the West Coast, tune in to the Web broadcast on FUEL.tv., starting at 2 p.m. on Saturday, March 13th.

Broadcast of the 2010 RIDE Shakedown

The 2010 RIDE Shakedown in Mont Saint-Sauveur will be broadcast by our two partner networks, V TV, on Friday, April 16, 2010 at 7:30 p.m., and TSN on Sunday, April 25, 2010, starting at 11:30 a.m.

EVENT SCHEDULE – RIDE SHAKEDOWN 2010

Friday April 2, 2010

8 a.m. to 9:30 a.m.   Registration Oakley amateur qualifications (mens)/Rail Jam Coors Light (mens and womens)

10 a.m. to 12 p.m.       Oakley Amateur qualification – Heat A

1 p.m. to 3 p.m.           Oakley Amateur qualification – Heat B

3:30 p.m.                    Announcement of qualifying riders

4 p.m. to 6 p.m.           Coors Light Rail Jam qualifications

6:30 p.m. to 8:30 p.m.  Coors Light Rail Jam

8:30 p.m                      Awarding of the prizes

9 p.m.                         Coors Light presents the RIDE Shakedown afterparty (Bourbon Street North,

St-Adèle)

Saturday April 3, 2010

12 p.m. to 1 p.m.         Snowboard Canada riders autograph session

2 p.m. to 5 p.m.           RIDE Shakedown semi-finals

6 p.m. to 6:45 p.m.      Push.ca Halftime show (skateboard on the rail)

7:30 p.m. to 8 p.m.      Warm up for RIDE Shakedown finals

8 p.m. to 9 p.m.           RIDE Shakedown finals

9:30 p.m.                    Awarding of the prizes

9 p.m.                         Coors Light presents the RIDE Shakedown afterparty (Bourbon Street North, St-

Adèle)

Our partners

The 9th annual RIDE Shakedown was made possible thanks to the support of RIDE Snowboards, Mont Saint-Sauveur, AMP Energy, Coors Light, Empire, Oakley, Push.ca, as well as IFound, Drop, Bern, Malibu, Xtra Slush, Camp of Champions, Moog Audio, Adams and Nikita. We’d also like to thank the following media: Snowboard Canada Magazine, SBC Women, V Télé, TSN, 33mag.com, Slash magazine, Crux Magazine, Nightlife magazine and Snowboarder.

About RIDE Snowboards

For passionate snowboard enthusiasts of all ages, Ride represents an uncompromised, fun-at-all-costs approach to life. Founded in Redmond, Washington, in late 1992, Ride hit the market with a vision – to create a snowboard company for the people, built upon technical innovation, superior quality and living the dream. Today, based in Seattle, Ride continues to stay true to its original goals. For Ride, it’s not about being the biggest; it’s about being the best at what they do. For the latest on the 2009/10 Collection, visit www.RideSnowboards.com.

DIZZLE Entertainment, architects of the RIDE Shakedown

The two founders and partners of DIZZLE Entertainment, Brendan O’Dowd and Patryck Bernier, have been providing event-oriented design, marketing and management services since 2004. Over time, they have added to these. They now provide services as athletes’ agents and consultants on the design and creation of snowboard parks. In 2009, DIZZLE’s roster of major achievements include the design, marketing and management of the snowparks of the Mont Saint-Sauveur International Group, the ZONE 514 snowboard park of Montreal’s Société du Parc Jean-Drapeau, the Shakedown Snowboard Camp, the as well as various launches related to the action sports industry.   For additional information, go to:  www.dizzleinc.com and  www.rideshakedown.com .