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SEATTLE, Wash. (Jan. 27, 2014) – Ride Snowboards continues to add muscle to its domestic sales force with the addition of Kendra Langston to the team. No stranger to Ride or snowboarding, Langston spent the last four years immersed in the brand at the sales level and now becomes the lead rep in the northern California and northern Nevada regions. Based in Lake Tahoe, Calif., Langston will not only continue Ride’s tradition of putting the ‘FUN’ into snowboarding, but also bring the experience and expertise necessary to amplify the brand’s awareness in her territory.

“Kendra has a sharp knowledge of the brand, product, and region that it was a no-brainer to bring her on in a more full-time role at Ride,” said Shawn Penrod, U.S. Sales & Marketing Manager at Ride. “Her passion for riding makes Kendra a perfect fit, and the relationships she has made over the years with retailers and consumers is a great foundation to build off of as she moves into her new sales position.”

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Supporting Ride’s sales and brand relations in a region that has a strong snowboard population, Langston will focus solely on the Ride brand and will be in shops and on the hill as much as possible. Her love of snowboarding launched her into the rep profession in the first place, and when not involved in business Langston is shredding, traveling (her goal is to hit every continent by age 30), and hanging with her dog Nanook.

“Ride is the company that I grew up wanting to be a part of. I have been on the product and/or involved somehow for years so it is a dream come true to officially be part of the team,” said Langston. “As a female who has spent the better part of my life immersed in the snowboard culture, I think I offer a unique and very relevant perspective to this sport and I’m excited to work with Ride as they evolve and grow.”

To contact Langston: kendralangston@yahoo.com.

For more about Ride, check: ridesnowboards.com.

About Ride Snowboards
Founded in 1992 in Redmond, Wash., Ride Snowboards hit the market with a vision – to create a snowboard company on the basis of uncompromised fun. Now based in Seattle, Ride continues to stay true to its original goals 20 years later. Offering a full range of innovative and quality boards, boots, bindings, and apparel, Ride works tirelessly to maintain its distinct brand identity, push the limits of product development, and has firmly established itself as a leader in the snowboard industry. It’s “Way More Fun” at Ride. ridesnowboards.com.