Huntington Beach, Calif. – January 28, 2014 Roxy athlete, Torah Bright, announced her qualification to compete in women’s snowboard cross for the Australian national team at the 2014 Winter Olympic Games in Sochi. Bright will be competing in three snowboarding events (slopestyle, halfpipe and snowboard cross) over the span of the Games, a feat never before achieved by a male or female athlete. She was confirmed to compete in halfpipe and slopestyle last week when Australia made their initial Olympic selections. Bright’s official invitation to the snowboard cross was received this past weekend.
The decision to pursue three disciplines came one year ago, when prompted by her brother and coach, Ben Bright. She entered her first snowboard cross competition last season, giving her a very steep learning curve for preparing for the Olympics in less than 12 months. She focused, trained hard and had relentless determination to reach this accomplishment. “A year ago I started this journey, daring myself to qualify for three snowboard events in the Olympics,” said Bright. “This is an Olympic journey done my way. More than anything, it’s about sharing the sport I love with the world. This has been a journey of exploring what is possible for me on my snowboard and challenging myself like never before. Today I can say that I realized that goal.”
“Torah is an incredible athlete,” said Nick Drake, Chief Marketing Officer of Quiksilver Inc. “We are very proud to have supported her journey to make Olympic history in Sochi and wish her the very best of success at the games.”
Bright will head to Sochi to defend her previous Olympic gold medal win in snowboard halfpipe at the 2010 Games in Vancouver.
Roxy is a global lifestyle brand under the Quiksilver Inc family of brands, offering products for every aspect of the active woman’s life. Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with sales of over $1 million. 1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. Roxy has a strong retail presence. The first freestanding Roxy store was opened in Hawaii in 1997, and another store followed in 2000 in Southern California’s South Coast Plaza. The Roxy retail chain now features stores all over the world, offering a taste of the Roxy surf lifestyle to women everywhere.