PORTLAND, OR (January 31, 2014) — Salomon Snowboards is pleased to announce that snowboard industry veteran, David Pitschi is joining the team as Global Brand Manager. Pitschi will operate out of Annecy, France, headquarters for Salomon, and work closely with the marketing headquarters team located in Portland, Oregon.
Pitschi got his start in the snowboard industry as a rider when he was just 13 years old, and spent the next twelve years traveling as an athlete for several sponsors, including Salomon. Pitschi previously served as European team manager, and later marketing manager for Billabong, where he worked closely with the product development team on the global outerwear line.
Jeremy Joire, Business Unit Manager said of the hire, ""The Salomon snowboards family is very pleased to welcome David Pitschi back to the team! He was really appreciated as a rider on our pro team back in the day and I'm sure he will be even more valuable to us as brand manager. His various experiences within the snowboard industry will bring a fresh perspective and a great deal of expertise to Salomon Snowboards. Our brand is in a really good place right now thanks to the combined strengths of our pro team, product development, and marketing efforts. David will for sure contribute to its further deployment. Attracting new snowboarders, growing the different sides of our sport while respecting the core, and pushing the tech envelop will remain at the heart of what we do. David will be a huge help to keep challenging ourselves and having fun."
As Brand Manager, Pitschi will be responsible for creating and leading the global implementation of the marketing communications strategy, driving product and marketing innovation, and executing sales and category analysis and support.
"I am very excited to join the Salomon team and I’m looking forward to working for a global snowboard brand. Salomon has always been very close to my heart and I’m very proud to become part of such a dynamic and passionate team." David Pitschi, Global Brand Manager
Pitschi's background and extensive knowledge of the snowboard industry will bring new insight, creativity, and assets to the Salomon marketing and product teams.
Salomon Snowboards has been building and designing innovative snowboards, boots and bindings since 1995 from Annecy, France with marketing headquarters in Portland, Oregon. We challenge the status quo, push boundaries, and critically damage preconceived notions of what riding gear can be. Ride It For Real, Stay Loose and once and for all — Slay Boredom.