Shaun White’s Debut Shoe Collection Hitting Target


Shaun White’s Debut Collection of Shoes Hitting Target Stores July 11th

Target athlete and Olympic Gold Medalist expands Target collection to include affordable footwear

MINNEAPOLIS (July 7, 2010): The premiere collection of Shaun White shoes is set to hit Target stores nationwide and online at the week of July 11th.  Shaun White shoes, an expansion to his line of clothing with Target, features a variety of skate and lifestyle shoes for boys and young men.

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“We have been fortunate to continue our longstanding partnership with Shaun and are very proud of the collection,” said Troy Michels, Target Lifestyle Marketing.  “The shoes are a great addition to the line and we’re excited to bring them to stores this summer.”

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The debut shoe collection is an extension of Shaun White apparel and will include six in-store styles, three for boys and three for men, as well as two online exclusive styles for each.  The line will feature a variety of colorways from electric blue and maroon, to black and grey with prices ranging from $27.99 to $34.99.  The newest collection from Shaun White apparel, in-stores year round, will include affordable jeans, wovens, jackets and t-shirts, all for under $34.99. Both collections are a collaboration of design and inspiration between Shaun and his brother Jesse, and reflect Shaun’s personality, drawing on his love of skateboarding, snowboarding, travel and music.

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“We can’t wait to see the line in stores next month,” said Shaun.  “It was really important to us that we create authentic shoes and clothes that were still affordable, we wanted to capture the spirit of our lifestyle by making clothes and shoes that reflect who we are.”

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About Target

Minneapolis-based Target Corporation (NYSE:TGT) operates 1,740 stores in 49 states and at Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.  For more information visit