Superpark
Animal Park: The Legacy Continues…

Snowboarder Magazine’s Superpark 14 presented by Gatorade Returns to Mammoth Mountain

San Clemente, CA (April 28, 2010) SNOWBOARDER Magazine’s Superpark is always one of the largest and most anticipated snowboarding events of the year, however, going back to Mammoth after hosting in 2009 what some were calling the “best Superpark ever,” has elevated expectations to an all time high. SNOWBOARDER Magazine’s Superpark 14 presented by Gatorade returns to the Eastern Sierras May 4-7, 2010 with the riders, builders and media alike, all ready to take the event to new heights.

Pat Moore at Superpark 13. Photo: Ryan Hughes

Pat Moore at Superpark 13. Photo: Ryan Hughes

“Mammoth is a natural fit to host Superpark in the late Spring,” says Chris Engelsman, Publisher, SNOWBOARDER Magazine. “Their snowpack is optimum, the weather is fantastic, and their support of park riding is undeniable. We’ve spent six Superparks in Mammoth and couldn’t be more excited to go back and try to top what we saw there last year.”

SNOWBOARDER is also proud to welcome back Gatorade as the presenting sponsor. They were initiated into the Superpark tradition for the first time last year and are back for more from the world’s top snowboarding talent. “SNOWBOARDER is stoked to have Gatorade back again this year as well,” adds Engelsman. “With riders on-hill all day under the spring sun, hydration is key to keeping the session alive and with Gatorade on board no one ever goes thirsty.”

“Superpark is a great event that focuses on having fun and the athletes’ progression,” said Kenny Mitchell, action sports team manager for Gatorade. “Gatorade is happy to be on board with such a great event where we can help fuel riders as they push one another to ride hard in a laid back setting.”

For 2010 SNOWBOARDER has adopted an “Animal House” theme for Superpark dubbing it Animal Park. According to SNOWBOARDER’s editor Pat Bridges “The poster for ‘Animal House’ says it all ‘It was the Deltas against the rules… the rules lost.’ Snowboarding was founded by a bunch of dudes who went against the rules and, well you know the rest. Similarly, SNOWBOARDER started Superpark to create a venue where we didn’t need to follow any rules.” Expect 150 of the world’s best park riders to send it for four days straight as they pledge Tri Landa Air.

When you’ve got to do something and a toga party just isn’t going to cut it…log onto

SnowboarderMag.com for daily recaps, photos, videos and more from SNOWBOARDER’s Superpark 14.

About Gatorade

The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation’s leading sports drink, Gatorade® Thirst Quencher, as well as Gatorade Tiger™ Focus, G2® and propel®. Gatorade is designed to meet the needs of all athletes, no matter where they’re active. Gatorade is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. G2 is a low-calorie sports drink containing electrolytes, B vitamins and antioxidant vitamins C and E to support a healthy lifestyle. Gatorade Tiger Focus has theanine, which when combined with advanced hydration and carbohydrates, helps promote mental focus. PepsiCo’s overall hydration portfolio includes leadership brands Gatorade, propel®, Aquafina® and SoBe Life Water®. For more information, please visit www.gatorade.comwww.pepsico.com. and

About SNOWBOARDER

SNOWBOARDER Magazine is entering its 23rd year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s Action Sports Group(ASG) that reaches more than two million active sports enthusiasts each month through an integrated network of magazines, online properties, events and television programming. www.snowboardermag.com