Snowboarder Magazine Announces Ms. Superpark® 6 presented by Gatorade: The Push for the Summit

San Juan Capistrano, Calif. (March 23, 2010) From Tuesday, March 30 through Friday, April 2, 2010 snowboarding’s top female talent will converge on the slopes of Snow Summit Mountain Resort in Big Bear, California for SNOWBOARDER Magazine’s sixth annual Ms. Superpark® presented by Gatorade.

“SNOWBOARDER is excited to partner with Gatorade for another year of Ms Superpark®,” says Chris Englesman, Publisher, SNOWBOARDER Magazine. “Their partnership brought a fresh vibe to the event last year and we’re excited by their continued support of the progression of women’s snowboarding.”

Ms. Superpark® was launched in Colorado and has since found a home in the Eastern Sierras, but this year SNOWBOARDER is excited to bring this one-of-a-kind event to Snow Summit Mountain Resort. Snow Summit has a prominent place in the canon of park riding as one of the first resorts in the world to embrace manmade terrain features.

“From Janna Meyen-Weatherby in ‘The Garden’ to Jaime Macleod in ‘Decade,’ Snow Summit has played host to some of the most progressive female riding to date and now a whole new generation of women’s snowboarding is set to do it all again!” says Pat Bridges, Editor, SNOWBOARDER Magazine. “I am looking forward to seeing Big Bear Lake in the background as the torch gets passed to the likes of Sarka Pancochova, Spencer O’Brien and Raewyn Reid.” Hosting the event at Snow Summit also means night sessions; a first in Ms. Superpark’s® storied five year history.

For more history-in-the-making at Ms. Superpark® 6 log onto SnowboarderMag.com for daily recaps, photos, videos and more.

About Gatorade

The Gatorade Company is a division of PepsiCo (NYSE: PEP). The Gatorade hydration portfolio includes the nation’s leading sports drink, Gatorade® Thirst Quencher, as well as Gatorade Tiger™ Focus, G2® and propel®. Gatorade is designed to meet the needs of all athletes, no matter where they’re active. Gatorade is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. G2 is a low-calorie sports drink containing electrolytes, B vitamins and antioxidant vitamins C and E to support a healthy lifestyle. Gatorade Tiger Focus has theanine, which when combined with advanced hydration and carbohydrates, helps promote mental focus. PepsiCo’s overall hydration portfolio includes leadership brands Gatorade, propel®, Aquafina® and SoBe Life Water®. For more information, please visit www.gatorade.com .



About SNOWBOARDER

SNOWBOARDER Magazine is entering its 23rd year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s Action Sports Group (ASG) that reaches more than two million active sports enthusiasts each month through an integrated network of magazines, online properties, events and television programming. www.snowboardermag.com