As consumers continue to become more comfortable purchasing products online, and with the launch of Special Blend, Forum and Foursquare’s new websites, The Program felt it was time to make these brands’ products more accessible across the globe. The key is doing so without hurting the retail partners that have helped build The Program to where it is today. With that in mind, The Program has chosen to partner with Shopatron as an eCommerce solution and will be fulfilling 100% of online orders through its retailers!

The Program’s Sales Director Mark Wakeling says, “Through this partnership we can leverage Special Blend, Forum and Foursquare’s marketing by driving customers to our websites, and then referring them to our retailers to make purchases. This helps bring us closer to both our retailers and consumers, a win for everyone.”

Special Blend, Forum and Foursquare are extremely excited about the launch of each new site. As the web traffic is now starting to ramp up with new and returning customers, The Program looks forward to sending new sales to its retail partners.

So check out the new sites and cheers to a good start to the 2012/13 Season: www.forumsnowboards.com, www.special-blend.com and www.foursquareouterwear.com.