Now in its eighteenth iteration, SNOWBOARDER Magazine’s Superpark 18 presented by Gatorade is officially underway at Mt. Hood Meadows, Oregon. Since its inception, Superpark has consistently changed the way that people look at terrain parks across the world, as well as pushed the progression of professional snowboarding, and Superpark 18 is set to raise the bar once again up at Meadows.
With almost $2 million in snowcats at their disposal, four of the best build teams on the planet have been pushing up the biggest and best parks features ever seen inbounds. In attendance are Keystone, Colorado; Woodward Camps; Seven Springs, Pennsylvania; and the host resort Mt. Hood Meadows and they’ve put the finishing touches on their creations that are set to be ridden by the best snowboarders on the globe.
SNOWBOARDER has partnered with Gatorade for the past six Superparks and without their assistance, it wouldn’t be the event it currently is today. For Superpark 18, we’ve once again tapped Gatorade as the presenting sponsor. John Shea, Senior Director of Sports Marketing says, “Gatorade strives to keep the guys fueled as they push progression in snowboarding each day at Superpark.” Much like the ideology of Superpark, Gatorade helps to push the limits of what can be done both inbounds and off the hill and SNOWBOARDER couldn’t be more stoked that they’ve signed on for another year.
For those of you that aren’t able to make it up to Meadows to watch all the action, SNOWBOARDER will be hosting Superpark 18: The Webcast for the second consecutive year. With help from Woodward, you can watch Superpark 18 as it unfolds live only on Snowboardermag.com on Friday, May 9th, and Saturday, May 10th, from 1pm to 3pm PST. With this evolution of the event, Superpark is now broadcast to thousands of fans worldwide as they can tune in live from their living room to watch some of the world’s best send it. So, be sure to check back to Snowboardermag.com for the daily updates, photos, and videos, as well as the live webcast. There’s a lot that’s about to go down at Superpark 18 as we’re just getting started, but if there’s one thing that Superpark has proven over the years it’s that exceeding expectations is commonplace, so make sure you keep up to date with all the on-hill action.
SNOWBOARDER Magazine is entering its 26th year of documenting the sport of snowboarding. Since day one, SNOWBOARDER has been the inspiration for riders to go out and shred, indulge in their passion and progress their skills. The name says it all, if you’re a snowboarder, then SNOWBOARDER is for you. The magazine is part of Source Interlink’s GrindMedia that reaches more than two million active sports enthusiasts each month through an integrated network of magazines, online properties, events and television programming.www.snowboardermag.com
The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by more than a 40 year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fueling needs of athletes in all phases of athletic activity. For more information and a full list of products, please visit www.gatorade.com.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
ABOUT MT. HOOD MEADOWS SKI RESORT
Mt. Hood Meadows is the largest and most popular resort on Oregon’s Mt. Hood. The legendary terrain features some of the most fun, varied and challenging trails in the Northwest, making Meadows a natural terrain park. Meadows has been building innovative freestyle features for parks and freestyle events since the Wide Open halfpipe event almost 30 years ago, and currently Meadows Parks crew designs, builds and maintains up to seven park and pipe venues. For more information visit the resort website.