Target athlete and Two Time Olympic Gold Medalist expands collection to include affordable footwear
MINNEAPOLIS (March 8, 2010) – Target announces today the launch of Shaun White Shoes, an exclusive collection, which will debut nationwide in early fall 2010. An expansion of Target’s strong relationship with Shaun White, the line will feature skate-inspired shoes for boys and young men.
“Over the past eight years, we have had the chance to work with Shaun on a variety of different projects, including his apparel line, video game and philanthropic partnership with Target House,” said Troy Michels, Target Lifestyle Marketing. “We are proud to continue this partnership with the addition of Shaun White Shoes.”
The collection of shoes will be designed by Shaun in collaboration with his brother, Jesse, and will feature styles influenced by the professional skateboarder’s lifestyle.
“It’s been a lot of fun working with Target for the past few years on my clothing line,” said Shaun. “I’m excited to have the opportunity to bring some authentic skate shoes into the mix.”
Starting this fall, Target guests can find Shaun White Shoes alongside Shaun’s clothing and the exclusive version of his video game, Shaun White Snowboarding, at Target stores nationwide and on Target.com.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.