THE ARBOR 2012 SNOWBOARD LINE INCLUDING NEW SYSTEM ROCKER DESIGNS
Venice, CA – October 13, 2011 – Arbor is proud to announce the release of their 2012 snowboard line. Within what they feel is their best offering to date, Arbor brings to market proven designs from the Icon Rocker Collection which utilize "The System" set of technologies including the Draft, Cadence and Westmark along with the all-new Blacklist. In addition, Arbor delivers the Icon Camber Collection with the Del Rey and the all-new Relapse and Poparazzi boards. Arbor also continues to stay true to their past by delivering the Roots Camber Collection featuring many of the snowboards that helped launch the brand including the A-Frame, Element CX, Roundhouse CX and the Push. And now they present, the Roots Rocker Collection which utilizes "The System" a set of technologies in the Element RX, Roundhouse RX, Coda, Formula and the all-new, Swoon, along side the flagship of the brand, the Wasteland. "We continue to expand out our true-rocker snowboard offering while maintaining our best camber options," says Arbor co-owner, Bob Carlson. "The Icon and Roots Collections offer a variety of solid snowboard options for the jib and park scene and the all-mountain freeride customer."
Arbor offers "The System" to provide riders with an amazing amount of edge hold in a rocker design that preserves the full range of performance associated with true-rocker shapes. "We did this by perfecting the true-rocker profile (Parabolic Rocker), while building in real edge control through a unique sidecut (Grip-Tech)," says Carlson. "In our opinion, the award winning "System" has proven to be the best rocker design yet offered."
Arbor is 100-percent committed to producing the highest quality Austrian-made snowboards with new technology that truly provides the best riding experience for snowboarders. "For Arbor, it's not about jumping on bandwagons, it's about engineering, research and development and delivering products that work," says Carlson.
Check out a few product and video highlights from the new line!
The System Technology Video <http://youtu.be/YtWUTxenU7w>
Draft In Three Color Options: Nick Visconti and Sean Black’s Favorite <http://arborcollective.com/snow/boards/view/436724/draft-slime-green>
Wasteland: The Flagship Of Arbor With All The Technology <http://arborcollective.com/snow/boards/view/412863/wasteland>
Westmark: Scotty Vine's Weapon Of Choice <http://arborcollective.com/snow/boards/view/42/westmark>
Cadence: A Park Dominator For The Ladies <http://arborcollective.com/snow/boards/view/412862/cadence->
Del Rey: The Award Winning Camber Park Master <http://arborcollective.com/snow/boards/view/412865/del-rey>
Coda: Mountain Rocker Master <http://arborcollective.com/snow/boards/view/38/coda>
Element RX: The Board That Started It All Now In Rocker <http://arborcollective.com/snow/boards/view/412884/element-rx>
A-Frame: Arbor Roots Classic Camber <http://arborcollective.com/snow/boards/view/35/a-frame>
The All-New Blacklist <http://arborcollective.com/snow/boards/view/436725/blacklist> , Swoon <http://arborcollective.com/snow/boards/view/436728/swoon-> , Relapse <http://arborcollective.com/snow/boards/view/436726/relapse> and Poparazzi <http://arborcollective.com/snow/boards/view/48/poparazzi>
ABOUT THE ARBOR COLLECTIVE
Arbor was founded in 1995 on the assertion that solutions to many of today's most difficult snow, skate, and apparel design challenges exist in the natural world. For 15 years, Arbor has built on the belief of replacing, environmentally harmful materials with ecologically based, natural alternatives. Arbor's goal is to create a higher level of function and relevance in the most responsible way possible. The end result must be improved style and performance, with significantly reduced impact on the environment. "We all need clean air to skate, clean water to surf and snow to ride…"