Pros and Ams alike prepare for the international snowboarding competition that will earn them $35,000 cash purse
Seattle, March 15, 2011 – This March, thousands will flock to the Summit at Snoqualmie, WA, to experience the second annual edition of the RIDE Shakedown, an international snowboarding competition now held in Canada, the U.S. and Germany. Keeping with its unique jump-to-rail jam contest format, both amateur and professional athletes will take to the course in an effort to win their share of the $35,000 purse.
Now a part of the Swatch TTR World Snowboard Tour at the 4star level (www.ttrworldtour.com <http://www.ttrworldtour.com> ), the jam-style event held in Canada, Germany and the USA is known for its impressive urban rail features and 50-foot jump only unveiled to the athletes the day of the competition. The RIDE Shakedown is the only major snowboarding event that features a big air jump followed by a rail set up, in addition to the popular “jam format” competition that allows riders to choose their judged run.
The RIDE Shakedown draws snowboard fans and athletes alike by way of entertainment and adrenaline. Currently celebrating its 10th season in Canada, the event has attracted upwards of 20,000 spectators annually. Patryck Bernier and Brendan O’Dowd, founders of DIZZLE Entertainment and organizers of the RIDE Shakedown, say it’s quite the show, “it combines the entertainment of a festival with the intensity of a core competition while keeping it laid-back for the athletes. It’s fun for everyone, the audience is involved every step of the way. There’s the sponsor village filled with activities, a pro autograph session, and of course a top-notch snowboarding show –all for free.”
This intensity stems from the opportunity for amateurs to prove themselves and compete against professionals. Back for a second edition are international professionals Darrell Mathes, hailing from Lake Oswego, Oregon, and Waterville Valley native Sam Hulbert. Not to be forgotten is Seattle local Austin Hironaka, 2010 RIDE Shakedown Rail Jam winner, returning to defend his title.
Interested amateurs can qualify either at the event or through the TransWorld SNOWboarding TransAm series, which serve as a qualification round for the RIDE Shakedown. The overall TransAm tour champion will earn an automatic qualification in the RIDE Shakedown finals at the Summit at Snoqualmie. For complete details, visit the RIDE Shakedown website at www.rideshakedown.com <http://www.rideshakedown.com> .
2011 US RIDE Shakedown TV broadcast news!
The 2011 RIDE Shakedown at The Summit at Snoqualmie, WA, USA will be broadcasted by Root Sports (Direct TV), on April 2, 2011 at 5 p.m. (PT).
Unique competition format
While there are many snowboarding events in the U.S., the RIDE Shakedown stands out by virtue of its unparalleled competition format. What makes the RIDE Shakedown such a hit and a cut above the rest is its unparalleled competition format. The concept: a laidback, live-it-up event with minimal restrictions on the riders. Spectators are taken to the very heart of the action and treated to a thrill-a-minute show that’s eminently accessible. At the RIDE Shakedown, riders are required to master two different disciplines: Big Air and rail, featuring three different rail options revealed only on the first day of competition. Competitors and fans alike look forward to the moment. While pros are the main attraction, amateurs are also in the game, as they valiantly battle it out in an attempt to make a name for themselves. Every winter, new talent is discovered!
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The 2nd edition of the RIDE Shakedown in the U.S. was made possible through the support of RIDE Snowboards, The Summit at Snoqualmie, Bud Light, Muscle Milk, Rockstar, Billy Boy, Arnette, Shakedown MFG, Camp of Champions, Snowboarder Magazine, Root Sports (Direct TV) and EVO.
About RIDE Snowboards
For passionate snowboard enthusiasts of all ages, RIDE represents an uncompromised, fun-at-all-costs approach to life. Founded in Redmond, Washington, in late 1992, RIDE hit the market with a vision – to create a snowboard company for the people, built upon technical innovation, superior quality and living the dream. Today, based in Seattle, RIDE continues to stay true to its original goals. For RIDE, it’s not about being the biggest; it’s about being the best at what they do. Now offering a full range of quality boards, boots, bindings & apparel, RIDE has worked tirelessly to maintain its distinct brand identity and has firmly established itself as a leader in the snowboard industry, doing business in 48 countries through its wholly-owned subsidiaries and distributor network. For the latest, visit www.ridesnowboards.com <http://www.ridesnowboards.com> .
DIZZLE Entertainment, architects of the RIDE Shakedown
The two founders and partners of DIZZLE Entertainment, Brendan O’Dowd and Patryck Bernier, from Montreal, Canada, have been providing event-oriented design, marketing and management services since 2004. Over time, they have added to these. They now provide services as athletes’ agents and consultants on the design and creation of snowboard parks. Today, DIZZLE is credited with major accomplishments including design, marketing and management of snow parks for Mont Saint-Sauveur International and Shakedown Snowboard Camps. They are also responsible for the design and distribution of Shakedown MFG, a clothing and accessories line available in stores and online at www.shakedownmfg.com <http://www.shakedownmfg.com> . For more information: www.dizzleinc.com <http://www.dizzleinc.com> and www.rideshakedown.com <http://www.rideshakedown.com/> .