DENVER (Feb. 1, 2014) – More often than not snowboard brand collabs are one-and-done, but that’s not the case with rider-owned ThirtyTwo and Crab Grab. Theses two brands are sticking together to create a new Crab Grab edition of ThirtyTwo’s iconic, best-selling Lashed boot for 2014.
“This is a dream come true, all over again. If you liked this year’s boots, then you’ll love the new ones. And if you already loved this year’s boots, you’ll want to make love to the new one. They’re luxurious,” said Preston Strout, Crab Grab Creator.
The ThirtyTwo x Crab Grab Lashed boot, being held by Preston, will be available globally for fall 2014. This boot was built for instant comfort, even flex and light weight shredding.
Crab Grab is a small brand that recalls the days when a man was measured by his method, not the number of flips he can do off one jump. The brand exists to make simple, functional traction products in hopes to inspire snowboarders to create – while never abandoning style.
For the latest on ThirtyTwo and Crab Grab, connect with the brands here:
- Twitter/Instagram: @ThirtyTwo and @CrabGrab
- The Web: ThirtyTwo.com and CrabGrab.com
- Facebook: facebook.com/ThirtyTwo
- Youtube: http://www.youtube.com/user/ThirtyTwovideo
About Crab Grab:
Crab Grab makes snowboard traction that is almost better than bindings.
Established in 1995, ThirtyTwo was created by snowboarders for snowboarders. Rider-owned and privately held since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. All ThirtyTwo products have been tested and approved by the best snowboarders in the world. For additional information, visit thirtytwo.com.