Brand to Make Donation to the Chill Foundation and Support Chill’s Annual Pizza Party
Minneapolis, MN. March 10, 2010 – Totino’s today announced a partnership with Burton Snowboards as a sponsor of the 28th annual US Open Snowboarding Championships, happening March 15-21 in Stratton, VT.
In addition to sponsoring the US Open, Totino’s will present Burton’s non-profit foundation, Chill, with a $5,000 donation and will also support their annual Pizza Party – an event dedicated to celebrating Chill’s underserved youth participants and its mission of changing lives through snowboarding.
“The US Open is a long-standing and incredibly well-regarded snowboarding event. Totino’s wants to support snowboarding at its root, and much of the roots of the industry are with Burton and the US Open,” said Jay Picconatto, Totino’s Marketing Manager. “We’re excited to be a part of this year’s event, and to work with Burton on this partnership.”
As a sponsor of the 2010 Open, Totino’s will be sampling hot pizza snacks for event-goers at the Totino’s tent located in the sponsor village and will award the highest boosting competitor with a cash prize for the Totino’s Highest Air Award, as determined by the Totino’s height meter, located on the deck of the halfpipe. Totino’s and Burton Global Team rider Mason Aguirre will be signing autographs at the Totino’s tent on Saturday, March 20 from 4:00 to 5:00pm.
Totino’s® Pizza Rolls® snacks and Totino’s Pizza are America’s number one selling frozen hot snack and pizza. Totino’s and Pizza Rolls are brands of General Mills. One of the world’s leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. For more information, visitwww.totinos.com.
Founded in 1995 by Burton Snowboards’ owners Jake Burton Carpenter and Donna Carpenter, Chill brings snowboarding to youth who otherwise wouldn’t have the opportunity. The longest-standing nonprofit youth program of its kind in North America, Chill utilizes snowboarding as a vehicle to teach major life skills such as patience, persistence, courage, responsibility, respect and pride. Since its inception, Chill has positively impacted over 14,000 underserved youth. Chill is celebrating its 15th anniversary in 2010 and will serve nearly 1,500 youth from 14 North American cities as well as offering programs in Sydney, Australia, and Innsbruck, Austria.
About the Burton US Open
The US Open is one of snowboarding’s original events, attracting the world’s top riders for a fun weekend of competition, parties and incredible prizes at Stratton Mountain Resort in Vermont. The first US Open Snowboarding Championships took place in 1983 and will be celebrating its 28th year at the 2010 US Open. As the final event in the Burton Global Open Series, the US Open is the competitors’ last chance to make a play for the men’s and women’s 2010 championship titles. With events held in New Zealand, Europe, Canada and the United States, the Burton Global Open Series sets the standard for snowboarding events around the globe. For more information, visit www.opensnowboarding.com