Video Games

VIDEO GAMES 2013: Event Launch

Reel Theory – Marblehead, Massachusetts, New England 9/26/2012

Video Games 2013 officially announces a new series for digital media creators and competitive snowboarders in the New England area. This four-stop tour will cover the New England area creating exclusive and original digital media at each location.

Dates and Locations:
January 26th – Wachusett, MA
February 9th – Loon Mtn, NH
March 2nd – Sunday River, ME
March 23rd – Okemo Mtn, VT

As digital media cements itself in every facet of our life from our phones, TVs, workspaces and school systems in a somewhat intrusive fashion, there comes a need to find ways of enjoying this experience.  Video Games 2013 combines the imagination with the creative learning process, and the inherent nature to share the work we create, all in one event.  Participants will discover a completely new way to engage with media in a person-to-person social environment and also enjoy a progressive learning experience with hands-on state-of-the-art equipment. Video Games 2013 is here to combine the fun of snowboarding with the technology of digital videography/photography and will promote the professionalism of good storytelling and quality media making.

VIDEO GAMES 2013 (formally known as “SOFA-KING New England”) is an interactive snowboarding event that allows the participants to enjoy the freedom of riding with the creativity of filming and editing. They can compete with friends via voting for their favorite “Video Game” edit online. Competitors will form teams at each stop.  Each team is responsible for creating one video edit per stop. The final edits will be posted online with a live voting system. Prizes will be awarded at each stop for winning edits. Point totals will be tallied for a final Grand Prize at the last stop.  To qualify for the Grand Prize, teams must complete two of three stops, and voting will determine the ultimate winners online.

Video Games 2013 promises to bring a high level of creativity to the event. To keep things fresh, teams will be provided with a “task force list” that outlines places and tricks. Tasks will range from “front side board slide the pyramid box,” to “find a natural obstacle to jib,” and these tasks must be included in the edit in order for teams to be eligible for prizes. Consider it a scavenger hunt of epic proportions. Video Games 2013 will encourage kids to ride the whole mountain, to formulate strategy and to focus on accomplishing goals while working together as a team.

Andrew Mutty, owner and operator of Reel Theory, a digital media marketing company, brings the East Coast this new snowboard series dedicated to further developing the imagination and progression of snowboarding. “It’s all about creating a fun and engaging platform for positive and progressive snowboarding,” said Mutty.

Mutty continued, “The benefit of the event is to allow riders a new opportunity of engagement with the snowboarding community on a national level. Video contests are hot right now, and there is news about what we are doing, but I do think the key lives in what we do, and how we do it, that will make a the biggest difference.”

Mutty’s involvement in snowboarding events roots itself on the East Coast with more the 15 years of experience. He developed and supported the Main Event Snowboard Series through nine seasons since 2002, and has been a part of basically every major event across the globe from the Olympics and X Games, to the US Open and many more.  His philosophy of giving back to the community holds true in providing opportunities for East Coast snowboarders in ways that simply doesn’t exist anywhere else.

“There is a real opportunity to involve East Coasters in a new event series that speaks to a national audience, and this is what we hope to do with Video Games,” Mutty commented, then added, “We have found that companies are feeling a loss of exposure here because no high profile athletes are competing in Dew Tours or US Opens. There is no national exposure for the kids here like there used to be and it’s a shame. Many parents of boarders are left asking, ‘Where is the connection to the snowboard market?’ And this is why I found it necessary to develop something fun and exciting for the market.”

Media Partners include Steez Magazine, Snowboard Mag, Yo Beat, and many more.

For general info Visit:

Video Games Home page: http://bit.ly/QHQ8oi

Video Games FaceBook Page: http://on.fb.me/QHQqvi

For additional information regarding media partnerships or potential sponsorships please contact Andrew Mutty at mutty@reeltheory.com, or visit the Video Games 2013 info page at www.videogamesevent.com.