YES. IT’S A PRESS RELEASE
June 21, 2010

FOR IMMEDIATE RELEASE

YES. NOW BOARD is awarded EUROSima’s Breakthrough Brand of the Year.

Formed no more than a mere year ago by legendary riders, DCP, Romain De Marchi, JP Solberg and Tadashi Fuse, the YES brand is continuing in turning heads around the globe with their unique blend of their simple passion of keeping snowboarding real while focusing on creating the best products snowboarders around the globe demand.

This year at the Eurosima Snowboard Industry Awards, YES. NOW BOARD was the recipient of the Breakthrough Brand of the Year award, presented by Boardsport Source Magazine. This award was given to YES for having an exemplary year in marketing activities, product, brand and image through out the European Market. Although the team was unable to attend the event, they made an acceptance video which was presented at the Awards party and viewed by industry peers in attendance.

This award was just the icing on the cake coming off of a season chock full of heavy editorial coverage and product pick nods from YES’ industry peers and media.

To follow more about YES. NOW BOARD, visit: www.yesnowboard.com

About YES. Now Board:
YES is an independent snowboard company formed in 2009 by friends, riding partners and professional snowboarders David Carrier Porcheron, Romain de Marchi and JP Solberg. For more than a decade, their shared passion for snowboarding has led them on a journey across the globe. YES is the distillation of that voyage, bringing their infatuation with riding and extensive combined experiences together into the boards they design and ride.