The swoosh invades the "funnest" place on Earth.Read More
Nashua, N.H. (November 7, 2013) – SLYTECH is proud to announce snowboard phenom, Gigi Rüf, as the newest addition to its growing family of athletes. Gigi’s natural ability to hit huge lines […]Read More
Gigi's must-watch full part.Read More
If it's good enough for Gigi, it's pretty damn good.Read More
Today the man who looks like he has the most fun in snowboarding checks in with a doubles run going over Scott Stevens.Read More
Nelson, B.C. (February 17, 2013) – Sixteen of the world’s best snowboarders converged on the run known as “Scary Cherry” at Baldface Lodge, fighting deteriorating weather as the day went […]Read More
Creating a collection of short films starring its snow team riders, Dragon has released the second episode of a revealing four-part webisode series, titled Frame of Mind. Featuring Gigi Rüf, Luke Mitrani, Danny Davis and Chris Benchetler, Frame of Mind candidly captures the seldom seen moments that inspire the athletes antics and interests both on and off the mountain.
In the second episode, take an exclusive journey with Gigi Rüf through the Alaskan backcountry as he talks about what motivates him to ride and the inspiration behind his two signature series goggles—the APXs and Rogue.
“For me, snowboarding shows a great deal of self expression,” says Gigi. “Picking your line is like connecting the dots on an empty canvas, and if the snow is good, I wish to be there. For my signature Rogue goggles, we made this fun Dragon Alliance logo with these creatures and spaceships. My kids inspire me, and they helped inspire this goggle design as well.”
Creating a collection of short films starring it’s snow team riders, Dragon has released the first installment of a revealing four-part webisode series, titled Frame of Mind. Featuring Gigi Ruf, Luke Mitrani, Danny Davis and Chris Benchetler, Frame of Mind candidly captures the seldom seen moments that inspire the athletes antics and interests both on and off the mountain.
In its premiere episode, follow Gigi, Luke, and snow icon Wolle Nyvelt as they venture to the Advanced Projects X Cabin in Silverton, Colorado, for springtime shredding and goggle testing with Dragon’s product development team. Sitting at 12,000 feet above sea level, this off-the-grid facility is where Dragon athletes find untracked lines all winter long while pushing the limits to help create technologically advanced goggles, including the APX and NFX frames.
From early on in my pro career I have always had an interest and fortunately an opportunity to design the boards I rode. From the artwork to the technologies and construction techniques, since the days of Burton/Seven/Un Inc., the very essence of my pro models has been about creating a medium that expresses my personality. This is has been very important to me. - GiGiRead More
If you had five minutes to ask Gigi Ruf anything you wanted what would it be? This is what we came up with for our latest Video Guestbook. Enjoy.Read More