Articles Tagged: electric

ELECTRIC INTRODUCES THE MASHMAN

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ELECTRIC INTRODUCES THE MASHMAN

San Clemente, CA – ELECTRIC announced today its launch of its debut snow helmet, The Mashman. The Mashman helmet’s design is a fusion of style and performance, combining the original […]

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Electric Atramental Series: Part 3

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Electric Atramental Series: Part 3

Amongst the jagged peaks of B.C., hidden by a dense smothering of Canadian Pines, there is an uncommon freedom, a sense of being alone in Mother Nature’s savage embrace. Big, empty, frozen and unforgiving. We are paparazzi in the presence of snowboarding’s Mafia, a meeting of the Dons. It is quickly understood why these mountain folk, raised by ice, wind and fire are some of the most humble humans we have had the pleasure of being surrounded by.

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