Articles Tagged: ruf

FRAME OF MIND- Backcountry Inspiration With Gigi Rüf

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FRAME OF MIND- Backcountry Inspiration With Gigi Rüf

Creating a collection of short films starring its snow team riders, Dragon has released the second episode of a revealing four-part webisode series, titled Frame of Mind. Featuring Gigi Rüf, Luke Mitrani, Danny Davis and Chris Benchetler, Frame of Mind candidly captures the seldom seen moments that inspire the athletes antics and interests both on and off the mountain. In the second episode, take an exclusive journey with Gigi Rüf through the Alaskan backcountry as he talks about what motivates him to ride and the inspiration behind his two signature series goggles—the APXs and Rogue. “For me, snowboarding shows a great deal of self expression,” says Gigi. “Picking your line is like connecting the dots on an empty canvas, and if the snow is good, I wish to be there. For my signature Rogue goggles, we made this fun Dragon Alliance logo with these creatures and spaceships. My kids inspire me, and they helped inspire this goggle design as well.”

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