It’s pretty impressive that ESPN commentator and TV host, Stephen A. Smith can use the term, “double cork” and not have it sound ironic. There’s a lot of questionable uses of snowboarding in mainstream media, but we’re backing Louie on this commercial that’s been playing during the NBA playoffs–we’d take a beef jerky sponsorship any day, regardless of whether we had to talk to a suited, sports TV host who lived in our stomach. That shit is delicious.