Battle of the Brands 2013: Semi-Finals Battle 13 – Never Summer wins

Never Summer’s Cinderella story continues as the glass snowboard boot fit once again in their first semi-final round against Airblaster. After taking out Burton and Nitro, the Colorado-based brand is officially headed to the final of the 2013 BOTB. Airblaster put up a damn good fight but it wasn’t enough to overtake the “Made in America” campaign that NS has launched since the beginning. Will they take the whole thing? Only you can decide that as a collective when the final battle kicks off next week against either Arbor or CAPiTA.