photos: Mark Clavin

The annual SIA Tradeshow kicked off Thursday, January 26, in Denver at the Colorado Convention Center and hundreds of brands within the snow industry came to showcase their new products and technology. For the next four days, SNOWBOARDER will be scouring the rows of brand new snowboard gear and bringing you a sneak peek at the snowboards, boots, bindings, goggles, jackets, pants, and accessories that will be hitting stores next Fall 2017.

It's never too early to start planning your kit for next year, right? Enjoy scrolling through this mountain of 2018 snowboard goods. This is only day one, there's plenty more to come.

Check out more photos here!