Last winter, L1 Premium Goods’ Jon Kooley and Knut Eliassen let loose their band of rough-around-the-edges riders, urban instigators that span the Atlantic with their tireless talent, to amass clips for a team movie driven by the riders’ creative impulses and defined by the particular sense of freedom that L1 embodies. Filmer and editor Cole Taylor, a lensman whose refined, yet raw aesthetic was perfect for the project was brought on to capture the crew, HPX in hand. The result is Americana, in which Sam Taxwood, Dominik Wagner, Billy Mackey, Brandon Hammid, Zebbe Landmark, Blake Geis, Justin Keniston, and Lizard King offer up a genuine and gritty individualism that comes together to form a striking, cohesive snowboarding sensibility. Americana is twenty minutes of unfiltered ripping, proper rail riding, and nostalgic splashes of a winter well-spent.
And lucky for all of us, Americana is playing for 48-hours only in this online premiere. Watch it Monday and Tuesday, October 25-26th. And then go down to your local snowboard shop, where the Americana DVD is available alongside all L1 outerwear. For more, visit L1premiumgoods.com.