Originally published in the 30th Anniversary Issue of SNOWBOARDER Magazine, Mountain GOATS celebrates the most influential snowboarders of the last thirty years (1987-2017), otherwise known as the Greatest Of All Time list. With over 70 men and women riding into the ranks of the Mountain GOATS, check back as we release their bios and celebrated accolades over the course of the next few weeks!
Mountain Goat: Eero Ettala
Eero Ettala is the modern day virtuoso of the video part, as well as a veteran of the podium. With a career spanning the transition between hard copies and online edits--dropping NBD's, iconic openers, and jaw-dropping enders for the better part of two decades--he continues to lap and lead the way on his board.
Rising through the ranks stacking clips with the film heavyweights of Mack Dawg, Standard, and Absinthe, Ettala inspired a whole generation of riders with standout parts in cult classics like Follow Me Around and Double Decade. Earning himself two Video Part of the Year accolades just as DVDs stopped flying off shelves, Eero pioneered the snowboard webisode series and set a template many would soon follow.
A new generation of riders latched on to Tracking Eero and Cooking With Gas, as they copied Ettala's street style and caught a firsthand glimpse into the Finnish phenom's trials and tribulations while hunting for spots. A simple measure of Eero's impact on snowboarding can be gauged by the magnitude of covers he's had across all major snowboarding mags and the thirteen Nitro pro models he will have at the time this one goes to print. Add in slopestyle gold at X Games, seven Rider of Year appearances, as well as gold at the famed Toyota Big Air in Japan, and his place on this list is Trulli unquestionable. As Eero has proved season after season, he is one GOAT that will continue to climb. The only questions left to answer is where will he lead us next?