Snowboarding is generally regarded as a largely visual medium, the sounds that are so iconic of strapping in and sliding sideways often lost behind movie soundtracks and in-ear headphones. While you may not often think of it, the quiet of a mountain view, the sound of a powder slash, the scrape of a metal rail are not only familiar, but integral to our pursuit of shredding. Nike Snowboarding celebrates the noises that make snowboarding what it is in the latest short from “Never Not”, providing a unique stoke for the upcoming season.