In what may be our favorite ETT yet, Signal Founder Dave Lee and Marketing Manager Billy Anderson transform a Jack Daniels whiskey barrel into a snowboard. In Every Third Thursday: Gerrin’ Barreled, Dave and Billy head to The South to Tennessee where they tour the factory that makes Jack Daniels’ iconic barrels as well as the Jack distillery, itself! After deconstructing a barrel that has done its job aging the fine Tennessee whiskey, they repurpose it into a unique Signal snowboard. It’s fifteen minutes that is real fun to watch.