The SNOWBOARDER Movie: Beta World Premiere at Volcom HQ
words: Mary Walsh
photos: Mike Yoshida, T. Bird
On Thursday, September 20th, the parking lot behind Volcom's Costa Mesa headquarters was packed with a cold weather-fueled mob. Supported by Ikon Pass, 10 Barrel Brewing Co., and Mammoth Mountain, the air was just starting to cool off in Southern California and the itch for winter was beginning to gnaw at everyone assembled. Winter was creeping toward the horizon and the timing was perfect for SNOWBOARDER Magazine to release their newest film, Beta. Ten up-and-coming riders had spent the past year shoveling snow, collecting clips, getting broken off, healing up, and putting together their first major video parts. Everyone wanted to see what they had done. Light shone from Volcom's indoor skatepark where a massive screen hung above a stage. Tents lined the perimeter outside, handing out winter schwag and cold ones. And as the sun sank in the sky, the crowd grew until the dark SoCal night was packed with pre-season reunion-ing, fueled by stoked expectation and, of course, 10 Barrel beers.
It a testament to the movie's roster that a few hundred people showed up to watch the premiere of their film. The Beta boys: Brock Crouch, Benny Milam, Gabe Ferguson, Finn Westbury, Gab Jacques, Nik Baden, Reid Smith, Brandon Davis, Jacob Krugmire, and Jared Elston, have created a ton of anticipation for their season's effort. Small leaks on their grams, storied filtered through games of telephone--their collective first offering was one that snowboarding was very excited to see. And they delivered. Together this crew possess an insane amount of raw talent. Style that's been on display in web edits, DIY movies, and Instagram clips for years, but never before collectively in one video. It was fitting that Dylan Alito opened up the night's entertainment with his new full part. As a SNOWBOARDER Movie alum in Foreword, his accomplished clips set the tone for the evening and the Beta crew followed up more than appropriately. We're not providing any leaks (check out the Cold Front Tour to attend a premiere or head to your local SNOWBOARDER Free Press shop to grab a copy of the movie), but Tyler Orton, Beta's director, capably captured each rider's personality in addition to their hammers, providing a proper introduction of every individual for anyone unfamiliar with snowboarding's incoming generation. And that is really what Beta is, a foreshadowing of what's to come, of what the rising riders are capable of. A glimpse into a group of individuals who are poised to log openers, enders, and NBDs in the coming years. Beta is impressive, electric, and makes you want to snowboard. It's loaded with style, insane tricks, and so much good snowboarding, and really, is just the beginning.
Watch Beta on a stop of the Cold Front Tour and/or go to your local SNOWBOARDER Free Press shop to pick up a copy of the DVD. Thank you to Volcom for hosting a hell of a premiere and to 10 Barrel Brewing for providing icy cold beers, as well as Ikon Pass and Mammoth Mountain for the support! Thanks to all of the riders, industry, friends, and family who came out to support the Beta boys. And of course, thank you to the ten riders in the film (and the filmers, too), who spent their winter making a real epic movie. RSVP for a FREE ticket by checking the dates and cities we will be stopping at during the Cold Front Tour here!